It is not uncommon for a client to be behind schedule, and then push a printer to provide better turn-around times. ’Shit rolls downhill’ is such an unclassy description of this scenario, yet it could not be more true. The client is in a ’shitty’ situation, the printer ends up mixed up in that ’shitty’ situation, and there is a big chance that the project will end up turning out ’shitty’ in terms of quality.
So, the ultimate resolution for clients is to take the path of least resistance and try to find a printer that will meet their timely needs. Some online print companies will taut a 48-hour turn-around time. But what most clients do not realize is all the stipulations that go along with such marketing.
In every situation, the 48-hour clock does not begin ticking until the proofs are approved completely, and a proofing process could take days to complete by itself. Furthermore, a client will, without fail, pay substantially more for faster turn-around times, not to mention all the other charges for proofing, shipping, handling, finishing, etc.
This method of promising something and ringing up more charges throughout a single buying experience (i.e. services and accessories) is a classic Dell computers method of business. Online printers are embracing this approach to business more than ever before.
Can a printer shorten the printing time slighty? If it is a loyal, reasonable client, then the answer is yes. Does a printer want to get into a habit of doing that? Absolutely not, because the risk level of poor performance gets higher everytime this scenario rears its ugly head.
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