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Archive for January, 2008

Specialty lists are available to clients seeking to get ahead of their competitors. These lists include New Movers, Pre-Movers (people that have put their house up for sale), New Homeowners and New Borrowers.

Have you ever received a printed marketing piece in the mail that is specifically personalized with your name?

Welcome to Variable Data, a process by which each unit of a printed material has revelent information pertaining to each person receiving the mailing. Most commonly, the receivers name will appear in the artwork. Other examples might be birth dates, addresses, a reference code, etc.

This process is done the combination of excel spreadsheets, artwork and mailing software.

Check out ProjectCenter’s website at www.makepapereasy.com.

Believe it or not, business card magnets are not that expensive, as long as a client is willing to print via the digital process (as opposed to the thermographic process).

A client should anticipate about a $25 to $75 increase in price when comparing regular business cards. Also, add a couple of days to the printing process, due to the magnet application.

Check out ProjectCenter’s website at www.makepapereasy.com.

A Consumer Data List is a list that provides information on non-business related people. As the name would suggest, this data is best used when businesses are trying to get the attention of the consumer.

Some of the free selections that can be made to fine-tune a list:

-Age

-Income

-Gender

-Marital Status

-Households with children

-Age & gender of children

-Households with seniors

-Homeowner or renter

-Home value

-Year home built

-Length of residence

-Verified homeowner flag

There are other chargeable options such as Date of Birth, Education Level, Occupation, Number of Children, Investors, Net Worth, Ethnicity, Religion, Email Users, Housing Type Detail, Home Purchase Date, Loan to Value Range, Available Home Equity, Hobbies & Interests, Ranking Invitiation to Credit Approvals, Credit Card Users, New Bank Card Issued, Mail Order Buyer, Types of Retail Purchases, PC Owner, DSL/High-Speed User, New Parent, Recent Mortgage Borrower, Recent Home Buyer, Child Nearing High School Graduation, etc.

Check out ProjectCenter’s website at www.makepapereasy.com.

Clients and brokers alike have probably heard the term “gang-printing”, which refers to a printing process. Years ago, printers discovered that if they took multiple jobs from different clients and ran them all at once, money would be saved because there would be better organization and less waste. By piling up the jobs and printing in batches, printers can schedule and manage more efficiently. Less paper is wasted because all the space is filled up by the different artwork projects. To summarize, the printers will take multiple projects and strategically place them in a format to fit as many jobs possible on one large sheet of paper. They then divide the projects up by cutting the sheets accordingly.

There are three main drawbacks with gang-printing:

(1) Limitations in quantity- because different clients are coming together on one print-run, clients are given specific quantity choices (i.e. 1000, 2500, 5000, etc.). In other words, it would be impossible for a printer to manage effectively and prevent waste if one client wanted 1500 units and another wanted to 2000 units.

(2) Limitations in stock- for the same reasons in point number 1, the printers will only allow for certain stock choices. This is not too big of an issue, because the printer usually provides quality stock anyway.

(3) Limitations in time- because a printer tries to fill up space, they will typically hold off on the actual printing until they get enough jobs to fill up that space.

Check out ProjectCenter’s website at www.makepapereasy.com.

An Occupant Data List is simply a list of all addresses within an area. Occupant Lists typically do not include names, and are usually used for the purpose of saturating an area with printed marketing materials.

Common selections available for Occupant Lists are as follows:

-Radius by distance or drive time

-Dwelling type (single-family homes, multi-family, trailers, businesses)

-Route type (city, rural, p.o. box)

-Median income

-Median home value

-Percentage of households with children

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com.

ProjectCenter recently had a common client project where color images were to be scanned to a digital format, image-keyed, and given back to the client in a specified format. The hard copy images were scanned into a PDF digtal format.

Unfortunately, there arose an issue where eScanIT would not recognize a great portion (98%) of the images brought into the program. eScan IT would pick 2 random pages and key them, but leave the rest unrecognized. This was the only occurance experienced.

The solution to this issue was to simply convert the PDF files to individual TIFFs. Once that was completed, the IPRO eScan-IT program was able to recognize all the images.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.

All business mailing lists are compiled through D&B data. Although not the most concise of lists, it is still a great tool for marketing purposes.

Some free options to help tailor a list are:

Employee Size

Sales Volume

Year Started

Headquarters or Branch

Minority Owned Business

Other options with a premium are Exact Employee Size, Exact Sales Volume, Franchise, Cottage Industry, Import or Export, Owner’s Ethnicity, Women Owned, Small Business, Gender of Contact, Legal Status, Owns or Rents, Public or Private, Square Footage, Subsidiary, Phones, Contacts, Job Titles, Franchise Name, Fax Numbers, etc.

Check out ProjectCenter’s website at www.makepapereasy.com.

www.IHeartPrint.com just made mention (http://www.iheartprint.com/2008/01/03/lang_en-my-5-print-related-thoughts-for-2008-lang_en/) of ProjectCenter’s blog (projectcenter.wordpress.com), saying that that companies like ProjectCenter “are proving that it’s worth [it] to share knowledge and engage conversations”.

ProjectCenter would like to thank www.IHeartPrint.com for this compliment.

We would also like to thank others (i.e. www.unioncopy.com) that have been sharing our posts to the public. We really appreciate your help.

As always, we greatly welcome your comments on our blog, and hope you will take the time to do so.

Check us out at www.makepapereasy.com.