Archive for January 16th, 2008

Clients and brokers alike have probably heard the term “gang-printing”, which refers to a printing process. Years ago, printers discovered that if they took multiple jobs from different clients and ran them all at once, money would be saved because there would be better organization and less waste. By piling up the jobs and printing in batches, printers can schedule and manage more efficiently. Less paper is wasted because all the space is filled up by the different artwork projects. To summarize, the printers will take multiple projects and strategically place them in a format to fit as many jobs possible on one large sheet of paper. They then divide the projects up by cutting the sheets accordingly.

There are three main drawbacks with gang-printing:

(1) Limitations in quantity- because different clients are coming together on one print-run, clients are given specific quantity choices (i.e. 1000, 2500, 5000, etc.). In other words, it would be impossible for a printer to manage effectively and prevent waste if one client wanted 1500 units and another wanted to 2000 units.

(2) Limitations in stock- for the same reasons in point number 1, the printers will only allow for certain stock choices. This is not too big of an issue, because the printer usually provides quality stock anyway.

(3) Limitations in time- because a printer tries to fill up space, they will typically hold off on the actual printing until they get enough jobs to fill up that space.

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