Archive for January 28th, 2008

Have you ever received a printed marketing piece in the mail that is specifically personalized with your name?

Welcome to Variable Data, a process by which each unit of a printed material has revelent information pertaining to each person receiving the mailing. Most commonly, the receivers name will appear in the artwork. Other examples might be birth dates, addresses, a reference code, etc.

This process is done the combination of excel spreadsheets, artwork and mailing software.

Check out ProjectCenter’s website at