Archive for April 1st, 2008

Some clients get put off by being asked about the quantity of their project. It could be that they feel the broker is judging them.

The fact is that quantity determines how a broker (that is to say, a good broker) is going to handle the job in a price competitive manner. Generally speaking, any job under 1000 units will be taken to an iGen printer (a color copier on steroids). Any job between 1,000 and 10,000 units will most likely be taken to an Offset printer (the most typical printing method). Then, any job over 10,000 units will most likely go to a Web printer, that specializes in high quantity and quality.

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