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Archive for August, 2008

When printing a catalogue via a web printer, money can be saved when you print in slightly smaller sizes. To understand this concept, one needs to know the difference between web printing and other more common printing processes, such as sheet fed printing.

Sheet fed printers run large sheets of paper stock through a printer, and then the sheets are cut down to the sizes that were requested. Because the sheets are always the same size going into the printer, the cost is goods is the same everytime. Thus, size does not matter in terms of cost savings. Web printers stock their paper on very large rolls, which allows them to cut off the paper at any place they choose. This gives them the advantage of saving paper, resulting in a lower cost of goods. This savings is usually gets passed on to the client.

So, something as simple as printing a 8.25″ x 10.75″ catalogue, rather than a 8.5″ x 11″ catalogue can save a client quite a bit money when going through a web printer (a 1/4″ difference can amount to a 25% to 50% savings).

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com or follow us at www.twitter.com/ProjectCenter.

Self Cover refers to a book’s or booklet’s cover. Most covers have a thicker stock, whether it be a hard cover or a paper cover.  Sometimes, a booklet will have a minimal amount of pages, and in this situation a booklet would simply not lay flat if it had a thicker cover. Thus, it would be necessary to have the cover be the same thickness and type of stock as the inside pages, which is conveniently called a Self Cover.

Self Cover can also be recommended for those clients that are wanting to save money. Logically, if the cover of a book or booklet is thicker, it needs to be collated with the inside pages at a later time, resulting in a higher service cost. A Self Cover project can be run at the same time as the inside pages, so long as both are either color or black and white (again, having a difference in color will require the job to be collated because it would be run on two different printers).

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The difference between a good web designer and a great one is the ability to know how to take short cuts and save time without compromising the quality of work.

Just follow the given tips:

1. Plan

When you’re itching to get started, it’s easy to overlook the most obvious step: planning. Whether it’s drawing wireframes and site diagrams in Omni Graffle or Visio, or even on a scrap of paper, you’ll save time by having an overview of your design at the site and page level before you start building. Obvious errors can be detected and solved before it’s too late to go back and it makes explaining your ideas to clients and colleagues a lot simpler than waving your hands in the air.

2. Use your Hand Now

Although there are some excellent tools around for building web sites, such as Adobe Go Live and Adobe (formerly Macromedia) Dream weaver, professional code monkeys prefer to code by hand. The best way to master any language is by practicing it and not mere Control C and Control V.

3. Style sheet Linking or Importing-which is better?

There are two ways to attach an external style sheet to your HTML page, and not all browsers understand both methods. This can be used to your advantage to feed one style sheet to modern browsers and another to Netscape 4.x, which would otherwise choke on more complex CSS. The secret is to create a simple style sheet that works in Netscape 4, with more complex CSS relegated to an additional style sheet that’s attached using @import, which Netscape 4.x will ignore:

Needless to say, web designing is purely based on one’s creativity and imagination for which there are tools that help us reach our goal.

 

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Gathering leads from multiple sources can pose problems when compiling them and using them later on for mailing and other sales activities. For example, there may be duplicates that need to be purged, addresses that need to be corrected, entry fields lacking the proper spacing (like zip codes for mailing). To help combat these possible issues, the following list management tips offer a variety of helpful solutions.

Sorting Tips

1) The information that feeds databases has to be sorted properly. For example, sort data in the ascending or descending order to make things easier for the sales team to review when making sales calls.

2) The popular Microsoft Excel software has several options that can make sorting a much easier process. Select any one cell from the list; find the sort option in the data menu; if there is a list of customers or clients, sort them by their names. After this, click on “sort”. It is also possible to make a different column and store the sorted data there.

3) Also, remember to select only one column at a time while sorting. If you select more than one cell, then only those selected cells will be sorted out, and this sometimes can damage your entire data.

Getting Rid Of Duplicates By Consolidating Data

First, consolidate the data so that getting rid of duplicates becomes easier. One type of consolidation is using the layering option. Select the range of data to consolidate until all the data is overlaid on each other. After this, select the operation you want to perform on the data.

The data can also be consolidated by category. Here the data is arranged in a different manner but the headings of rows and columns are similar. In this method, these headings form a part of the consolidation. Excel then inspects these headings and consolidates data in the appropriate manner, after which duplicates can be deleted.

Many times, there may be a repetition of names or particular data to fill in. When the data is large, it becomes difficult to eliminate the duplicate data manually. At such times, use Excel to simplify the elimination process. One of the simple methods is using the ‘count’ option. This will help in acquiring a total of all the names in the data after consolidation. The duplicate names are highlighted and can thus be eliminated easily.

It is also possible to opt for the advanced filter option. Auto filter option enables the data to filter and find out duplicates if any. Once duplicates are found, it is easy to get rid of them. Conditional formatting is another option for removing duplicates.

Another way to find out duplicates in the data is by using the pivot table. Pivot the list, which will give a clear picture of duplicates in the data. Fill the row and data columns in the pivot table and use the count option to find multiple entries.

Databases To Use For Importing Or Exporting Lists

Export or import the data to Excel, Word or Access from the databases. This allows the study of data in a comprehensive and detailed manner. It is also possible to import information to other databases like Act. There are two buttons called import and export on the desktop. Select the option depending on whether to import or export information. After this, select the destination and select the ‘go’ option.

There are certain rules to follow while importing information to the database. First, find out the type of information to import. Then select the text file that you wish to import. Use type codes for convenience of classification of information, and check the import options to get rid of duplicates in the data while importing any type of information.

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Reformatting scanned documents is essential for improving the quality of the documents. For example, many times there are certain historical or age-old documents that may be in a very bad condition. When scanned, such documents need to be reformatted, though, as their original shape or layout is often lost in the transfer: the margins and tabs may be off; the images may scan poorly in cloudy grays, etc. Sometimes the format changes with certain alterations in the font size, color or borders.

There are four types of scanners used for scanning analog documents.
• Drum
• Flatbed
• Film
• Hand

These scanners work efficiently most of the times. However, there are chances that some information may be wrongly read by this equipment and technology. Especially, for scanning handwritten documents, this can lead to some major issues. Therefore, there is almost always a need for reformatting scanned documents.

For reformatting scanned documents, they have to be converted into editable files. This is done with the help of OCR technology; OCR stands for ‘optical character recognition’. It can be described as an electronic or mechanical translation of images of typewritten, printed, or handwritten text into a text, which can be edited by computer as well.

This technology, which helps in reformatting scanned documents, renders an accuracy of almost 99%. There are still some limitations for this technology regarding recognition of handwriting and cursive witting.

Research is constantly going on for improving this problem. However, OCR still manages to recognize most of the text correctly. Also remember that it cannot recognize other scripts or other languages that make use of the Latin script and those that have a vast number of different alphabets.

Several systems that can recognize hand printed text are available in the market. Among them are the personal digital assistants like the ones, which run Palm OS. The pioneer of this technology is Apple Newton. The algorithms that these devices feature provide some advantages like order, speed, and known direction of individual line segments at input.

Moreover, a user can be trained for using only letter shapes, which are quite specific. However, these methods cannot be used along with the software that is used for scanning paper documents. Therefore, there are certain limitations on accurately recognizing hand printed documents. At the most, accuracy rates of about 80% to 90% can be achieved through these devices.

Even such accuracy rates are enough, as one or two mistakes per page that these OCR devices make can be easily corrected by manually reformatting scanned documents. This can be done with the help of a PC, in same way that is used for editing digital documents. Therefore, this technology has become so popular and is being used for several purposes in business, or other activities.

There are several advantages of this technology, which provides the facility for reformatting scanned documents. Some of them are:

• The possibility to convert most of the paper documents in digital form.
• Digitized documents can be stored on disks or other digital storage devices that do not require much storage space.
• The retrieval of documents is easy.
• They can be easily transferred from one place to other.
• Converting analog text into digital form offers safer storage.

Thus, it is a very useful technology that has increased the usability of computer for different purposes. Moreover, it is cheaply available and therefore it has become popular.

 

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com.

The task of collecting and assorting all documents manually can definitely be a tiring and time-consuming activity. However, with the use of document scanning, this process has become much easier.

Document scanning has evolved considerably over the years with growth and development. New methods are being used and new forms of scanners are now available in the market, which boasts of advanced document scanning techniques. Document scanning is the conversion of the paper documents into the digital form.

Advanced document scanning is useful in various ways, it facilitates the working process and helps increase the speed of work.

Sometimes old and tinted documents are not scanned properly due to the low quality of the machines. The older machines are not able to scan such pages. However advanced document scanning has changed this scenario and today it is possible to scan and preserve even these age old documents. These old documents get an entirely new face, looking fresh and brand new.

The accuracy and quality of scanning has improved with new attributes that are being added to scanners. The frequency of mistakes has decreased making scanning more reliable. The clarity of the print has also improved considerably and it is proving to be very beneficial for all.

In an earlier posting (http://www.makepapereasy.com/blog/document-scanning-basics), scanners had certain hurdles like speckles and unwanted borders. The advanced document scanners however are free from any such unwanted additions and scan the document in its original form without producing much noise during scanning.

Apart from these factors, there are many other added features in advanced document scanning. In basic scanning, it is not possible to change the background colors or scan the document with the original font and background color. However, advanced document scanners boast of enhancing your documents with its features of various colors and other effects. Presence of these scanners has also led to the reduction of prices, so there are some scanners that are available today at affordable rates.

The advanced document scanners also come in various odd shapes and sizes. Some of the recent scanners can scan more pages than the earlier editions. The capacity of the scanners has increased as well. Advanced document scanning has accelerated the scanning process coupled with greater benefits. Books can also be scanned with the help of special scanners. New robotic methods are used to turn the pages of the books and handle them properly. Also, let it not be forgotten that OCR technology is used in many types of scanners.

The wide varieties of advanced scanners that flood the market are useful in various fields like health care, government, insurance and education. Apart from these, the scanners are also useful for various large companies and the advanced scanners boast of producing up to thousands of documents per hour. You can also scan papers of larger size with ease. Much more progress is expected in this field with new technologies being discovered every day.

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It might not be always easy to make needed changes in a scanned document. However, with MS word processing software to use with scanned documents it is now possible to convert any scanned document into a Microsoft Word file.

But before beginning this process it is necessary to know about the use of this software (i.e. its installation process, scanning process etc). Prior to the installation process of the MS word processing software to use with scanned documents make sure that the computer in which the software is being installed also has Adobe Acrobat Professional 7. A scanner and all the other documents need to be ready at that time.

Scanning the document:

• Place the document that is to be scanned into the scanner and click on the Adobe Acrobat Professional 7.
• Before beginning with the scanning process it is necessary to set the software program as mentioned below.
• Click on the file menu >create PDF> From scanner
• Click the scanner drop down after you click on the create PDF from scanner. Then select the type of your scanner.
• Select front sides for one-sided documents or both sides for double-sided documents after selecting the scan menu. Be sure that the documents that are to be scanned are open.
• Click on the settings button and make sure that the Recognize Text Using OCR box is activated.

Converting the scanned documents into Word file using the MS Word Processing Software to use with scanned documents:

• From the PDF Output Style menu of the Recognize Text- Settings select Formatted Text and Graphics and press ok.
• Click scan after adjusting the settings.
• A dialog box asking for the next page will appear after the scanning of the first page is over.
• If the document is single-paged then click ok, and if the document consists of numerous pages press the next button.
• Continue this process till the last page and once the pages to be scanned are over click the done option.

The next step is of converting the scanned document into a word document with the MS Word Processing software to use with scanned documents. After the scanning of the document is done, save this document as a Microsoft Word Document, making it easier to make the necessary changes.

• From the file menu select the Save As menu after the scanning is done.
• Enter the desired name of the file in the Save As window.
• Select the desired location where you want the file to be saved.
• Select the Microsoft Word Document option from the format menu.
• Then click on the settings button.
• Uncheck the Include Images option from the Save As DOC Settings window and press ok and save the document.

It is now possible to make the necessary changes in the scanned documents desired, with the help of MS Word Processing software to use with scanned documents, making the task easier.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.

Promoting business can be very tricky at times to make sure to get the most out of the time, effort and money for a great ROI (return on investment). There are several ways of doing this like postcard promotions, sales letters, tele-sales, email marketing and more. A popular means of marketing is making use of specialty catalogues.

 

However, creating a specialty catalogue may not be an easy thing. Several things need to be considered for this purpose. A few creation tips on hand, like the following ones, can give a business venture a real boost:

 

  • Short description: A specialty catalogue is a medium to market several products at the same time. As a specialty catalogue has a long list of products, people who are expected to read them will not like spending much time reading descriptions for each product. Therefore, it is very important that these descriptions be as brief as possible.

 

Keep in mind that the main idea behind specialty catalogue is giving short but attractive descriptions.

 

  • Precise description:  Although it is necessary to describe the product in limited sentences, the description should be targeted and ‘to-the-point’. Mention the major features & benefits (or even just the main one), that people usually desire for such a product. Do not try to include more points; just include the most important ones in the space allotted.

 

  • Specific products only: Make this a specialty publication, so all the products included should be related to the same specialty.  Readers are seeking this convenience.

 

  • Catchy line for the catalogue: A catchy headline, which describes the specialty of the catalogue, can be very useful.

 

  • Product and even page headlines: Headlines are very important for each product and product categories. However, avoid including the product description in headlines. For example, if you are selling diet pills, write a headline that says, “Want to lose weight?” to highlight the purpose of your product instead of just stressing your product’s name.

 

  • Letter from company: A letter from company is something that most customers look forward to reading. Therefore, one of the most important catalogue creation tips that should be followed is to add a genuine company letter if possible. This letter should explain the quality of products from this company, guarantee (if any) and this company’s commitment to its customers.  If a letter from the president of the company can be included, it will add a friendly touch to the catalogue.

 

  • Different space for different products: In the catalogue, there will be some products that are in great demand from customers, while there are some, which are not. Most people will give equal highlights to both these types of products. However, remember that it is very important that the customers locate the product of their interest easily among the list of products. Example: place top selling, well-recognized, popular items or specials on the covers to get readers to pick up the publication.

 

 

By just making use of a few these simple specialty catalogue tips, a business can be set up or expanded in just a short time. Keeping an open mind, and accepting new creative input from friends or colleagues, can also help in designing a better specialty catalogue.

 

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.

 

 

 

 

Nowadays keeping track of documents is a very time consuming task with the loads of documents that are needed to run businesses. Document scanning is a relatively new process that is a result of the rapidly growing technology and development. Document scanning was thought to be a very daunting and a next to impossible task. However, owing to the effective technology, document scanning is now a reality. It has fastened all the processes in the various offices that earlier proved to be very time consuming. There are certain document scanning basics, which need to be considered while scanning.

 

Before looking at the document scanning basics, understanding the meaning of document scanning is important. The document that is in the paper form is converted on the computer screen in the digital form. The computer can then read these documents. Sometimes the paper turns yellow and becomes brittle which results in damage and loss of data. This can be avoided by using document scanning. Thus, even age-old documents can be retrieved and preserved by using document scanning. Following are some of the document scanning basics, which should be kept in mind.

 

1) Choosing the right kind of scanner is essential.  It may be thought that selecting the right scanner is easy and requires no efforts. However, there are various types of scanners available in the market place that are compatible with certain products and project workloads. These are of various prices and so you should select the scanner per needs and requirements.

 

2) Document scanning systems should be effective and reliable. The clarity and quality of the document scanning system should be superior which leads to better digital images of documents. This will ensure a clear picture of the documents needed to study. Thus, check the quality of the scanner before making any purchases.

 

3) There are various types of data entry and document scanning is one of the types. There is a document managing system, which is used to keep a record of all the documents stored and converted in the digital form. There are different kinds of processes involved in the classification of documents, which can be tedious. Thus, document scanning can prove to be quite helpful when it comes to data management.

 

The time taken to study these documents is also less and the total size of all the files too is reduced. As a result, no time is wasted in the compilation of data and work gets done faster. The records of all the documents can be effectively stored without any handling problems. Depending upon the size of your company or organization it can be decided the type of scanner to be used. An imaging company can be hired if the organization is large and needs greater records for accommodation of all the documents.

 

Document scanning basics are very useful to those who have just started using the scanners. Document scanning thus proves to be extremely useful in lowering the pressures of work and helps in quick and quality work. Document scanning is indeed a great option for all organizations.

 

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.

 

 

 

There are different types of lists that are quite important for marketing professionals, online marketers and graphic designers. Among them are two types of lists that are quite crucial when it comes to marketing, compiled lists and buyer lists. Compiled lists are the lists of names and addresses that are created specifically for direct-mail marketers and represent a particular target market. The buyers’ lists are the records that can help you determine and identify potential buyers. Buyers’ lists include names of hard-core buyers who purchased products or services in the past.

 

Compiled Lists

Compiled lists are highly targeted and can be cost-effective, depending upon promotion and marketing strategy. These lists are made up of qualified sales leads and mailing lists for business-to-consumer (B2C) and/or business-to-business (B2B) products and services. You can buy compiled lists or rent them for a certain amount of money.

 

Buyers’ List

Closing sales can be faster if there is a strong buyers’ list. Such lists can be made by contacting list brokers; search for them online and in trade publications’ classified sections. List brokers can offer names and addresses of buyers in all types of targeted area, even offering demographics to help nail sales.

 

Differences

The main difference between compiled lists and buyers’ lists is compiled lists from generalized sources like telephone directories, credit bureaus and annual reports. The buyers’ lists contain contact details of the customers who have agreed to be contacted, most often, and they are known to buy, not just be tire-kickers.

 

·         Compiled mailing lists are usually very vast. They need to be narrowed down to the work needed to perform.

 

·         Buyers’ lists are more targeted but do get preference over compiled lists when it comes to online and offline marketing or finding clients, as these people are proven shoppers that were closed on sales of others, thus more likely to buy again in the future, trusting the process, selling avenue and sellers.

 

Size of the compiled lists themselves can be much more important that the buyers’ lists sometimes; in short, size may matter. If the product needs to be advertised on a larger basis and has to include each and every household in a particular area, then a compiled list is needed. While buying lists, the cost difference between these lists tends to also be considerable. The response lists are more expensive while compiled lists are considerably cheap.

 

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.