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Archive for November, 2008

Book, Text and Cover are names referring to the kind of paper used in a printing job. Most commonly, you’ll hear terms like ‘100lb Gloss Book’, ’80lb Gloss Text’ or ‘130lb Gloss Cover’.

Text and Book are essentially the same paper. It depends on who you talk to. This type of paper stock is typically used for brochures, flyers and posters, which has the thickness of a regular piece of paper, generally speaking.

Cover is a thicker paper stock that verges on the thickness of cardstock. Cover, as its name would suggest, can be used for the outside cover of pamphlets and booklets, as well as postcards and business cards.

 

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com.

In continuing the concepts of digital printing and offset printing, from our last article at http://www.makepapereasy.com/blog/digital-printing-vs-offset-printing, we found a more recent blog post at PrintCEO discussing the market-share of both technologies:

http://printceoblog.com/2008/11/digital-offset-cross-over

 

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com.

Unlike basic sheetfed offset printing, where the pricing is based on each unit, banners are priced based on each square foot. This is mainly due to the fact that banner printers by their materials by the square foot, so they pass on the same pricing structure to the client, with printing built in of course.

So if the banner is $5 a square foot (not real pricing here), and you have a banner that is 6 foot by 9 foot, then the total would be $270 (6×9=54; 54×5=$270).

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com.

This is really a classic issue that happens in any sales environment, so I felt the need to share it:

A client made a request for 1000 flyers, specifically sighting quality as their main motive. They wanted sales slicks that would represent them at a well-known trade show, so they wanted magazine quality work. The price quoted was around $200, to which they replied they wanted to see the price of a job quoted on a copier, which immediately contradicted their quality motive. 

The price for the copier job turned out to be around $300. What??? The client couldn’t understand why the something of lower quality would be higher in price. We explained that while copier prices remain the same price per unit, the offset printing price per unit goes down as the quantity goes up. Not believing us, the client then bid us out on the job, only to find out that we were right on target.

Two weeks later, due to them waiting for their “cheap” graphic designer to complete the artwork, they came back asking for 100 units of the flyers. The price for printing was around $100, and the price for copy work was around $50. Again, the client was dismayed. “Why is the copy price lower than the print price this time?”. We had to reiterate that the price per unit for printing goes down as the quantity goes up, which would suggest that the price per unit goes up when the quantity goes down.

So the client wanted to see a sample of the copy work, but they were not satisfied with the quality. At the same time, they did not want to pay $40 more for the offset printing quality. 

We asked them, out of curiousity, what they paid their graphic designer for the artwork, and they said $150. We told them we could have gotten that artwork done for them in one hour, and we charge around $70-$80 per hour. The math: $150 – $80 = $70 saved. That savings would have nearly paid for their print job.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com.

Are you having a hard time finding the names of HR Directors or Marketing Coordinators of businesses when you are generating a mailing list?

It is very common not to be able to pull the positions of people in a business list. This is due to the fact that business lists from Dun & Bradstreet, as an example, are at the mercy of the information that is offered by the informer. Business information has to be volunteered by businesses. Companies like the D&B do their best to collect information through calls and questionaires, but again, businesses are not obligated to offer their information.

Furthermore, every business has a turnover rate (people leaving, fired, hired, promoted), so to keep up on people’s positions at each company is nearly impossible.