A recent marketing tactic is to perforate print materials. As an example, you might receive a postcard or brochure in the mail that will have a coupon or business card placed within the artwork. The edge of those items are perforated so that you can keep it. The idea is to get information to a client or prospect that won’t fall apart before it reaches its destination, while the receiver can easily take away and keep that information.
These kind of materials are usually done on a cardstock for durability, and the perforations are most always done by a die-cutter after the printing is completed. I have had people ask if there is pre-perforated stock that could be printed over the perforations, but I have yet to find any.
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