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Archive for December, 2008

A recent marketing tactic is to perforate print materials. As an example, you might receive a postcard or brochure in the mail that will have a coupon or business card placed within the artwork. The edge of those items are perforated so that you can keep it. The idea is to get information to a client or prospect that won’t fall apart before it reaches its destination, while the receiver can easily take away and keep that information.

These kind of materials are usually done on a cardstock for durability, and the perforations are most always done by a die-cutter after the printing is completed. I have had people ask if there is pre-perforated stock that could be printed over the perforations, but I have yet to find any.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.

What is Giclee?

December 16, 2008 | No Comments | Printing

Giclee is a type of printing that allows art and photography to be printed on materials such as canvas or special photo paper. Designers will often ask, because people sometimes do not understand the term Giclee, if a printer can ‘print on canvas’. Certain machinery is needed for such a print job. Thus, only certain printers offer this service.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.

Prefect Binding is the type of binding you would find on a paperback book. It looks clean and you can print on the spine. In order to print on the spine, you want to have enough thickness in the book so that the printed text is readable. It is suggested to have enough pages to make at least a 1/4″ spine thickness. The number of pages will be dependent on the type of paper stock being used.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.

I had to write the blog just so that I could keep track of the information, and good information it is. Another blogger does the research for us. Check out http://loremipsumblvd.com/blog/2008/12/23-quality-free-stock-photography-sites/.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.

When a client requests an estimate on a packaging project, there are four basic questions to ask:

1) What type of product? – In other words, is this a Straight Tuck End, Reverse Tuck End, Auto Bottom Box, etc (more to come on these, but check out http://www.allpack.com/packaging_school/apc_guide_tube_style_cartons_defined.html).

2) What substrate or material?- This could be C1S cardstock or Clay Coated News Back (CCNB), etc.

3) What are the dimensions? Always get the dimensions in Length x Width x Depth.

4) What is the quanitity needed?

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.

Slow down Cowboy! I am not talking about what you think I am. Get yer mind out of the gutter.

When I refer to PMS, I am talking about the Pantone Matching System. Pantone, Inc. (www.pantone.com) is a company that creates color, so to speak. In technology, as an example, there are many standards such as IEEE, USB, 802.11 and so on. In the marketing and design industry, Pantone acts as the standard language for color across the world. They create the colors, code them with numbers, manufacturer to color tools like color wheels, etc. Some industries that use color in a critical sense are digital technology, fashion, home, plastics, architecture, contract interiors and paint.

Obviously, this is used in printing as well. Especially amongst larger companies, color for branding purposes becomes important. When these companies deliver a graphic design that needs to be printed, it is common for them to supply PMS color numbers. When these number are supplied, the printer needs to match these colors in the print process. If not, the work becomes garbage.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.