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Archive for January, 2009

I was fortunate enough to get into a music convention/trade show a couple of weekends ago. I met a lot of musicians like Michael Anthony of Van Halen, Dave Mustaine of Megadeth, Doug Aldrich of Whitesnake, Warren Demartini and Bobby Blotzer from Ratt, Mick Mars from Motley Crue, Alex Skolnick and Eric Peterson from Testament, Lemmy and Micky Dee from Motorhead, Nicko McBrain from Iron Maiden, etc.

Let’s face the fact that all these guys run a business like anyone else. Thus, you can see that they have lived off their brands and logos for some time. Think about Van Halen’s VH with wings or Iron Maiden’s logo and their mascot Eddie or Megadeth’s logo and mascot Vic Rattlehead. 

I was surprised by the fact that individual musicians did not have their own logos. Consider all the musicians that are sort of free agents in the music world, but have made quite a name for themselves, such as Billy Sheehan, Sheila E, Joe Satriani, Steve Vai. If these folks had a logo, it certainly wasn’t evident. Even MMA fighters such as Bas Rutten have their own logo, so why wouldn’t these talented musicians have one. I am guessing that they feel their name is enough, but it just seems like they are doing themselves a diservice by not supporting their brand identity with an individual logo.

 

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and
document solutions to small, medium and large-sized businesses in the
U.S. area. ProjectCenter is based in Phoenix, Arizona and its services
include graphic design, web design, printing, copying, scanning and
mailing. For more information, please call (602) 252-6655 or visit

www.makepapereasy.com or follow us at www.twitter.com/ProjectCenter .

Family Logos

January 27, 2009 | No Comments | Graphic Design

This may sound like I am talking about making a family crest, which is not a bad idea for the purpose of fun and family pride, but the real purpose of this idea came to me from a client.

A client called us stating that they were making a family logo, which I immediately thought was for fun, but discovered later that it was for security reasons. The client did not want his name shown on the return address of the envelopes he was sending out.

That is a good tactic if you think about. I already shred all mail received that has any combination of my family’s names, addresses and/or important numbers (i.e. credit cards, accounts, etc.). I, of course, immediately started working on my family logo.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com or follow us at http://twitter.com/ProjectCenter .

Here are some packing terms to be aware of:

STE: Straight Tuck End- The tucks of a tuck-end carton in which the end flaps are extensions of the same panels.

Straight Tuck End

Straight Tuck End

RTE: Reverse Tuck End – The tuck of a tuck-end carton in which the end flaps are extensions of the opposite panels. This design provides less scrap.

Reverse Tuck End

Reverse Tuck End

ABB: Automatic Bottom Box- A bottom on a folding carton that has been scored and glued so that it folds flat. This type of carton will automatically close the bottom when the carton is opened for filling.

Automatic Bottom Box

Automatic Bottom Box

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com or follow us at http://twitter.com/ProjectCenter.

For those that love text, you can now get the text version of our business card by sending the word PROJECTCENTER to number 50500.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com or follow us at www.twitter.com/ProjectCenter.


Some might find this information a bit obvious. Of course, you can convert Publisher to PDF if you own both programs, but that is the problem. Some graphics people in the printing industry do not own Publisher. They don’t have any use for it since their operations are based on an Adobe environment. The solution to that issue is an online file conversion tool.

Check it out: http://www.zamzar.com/

 

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and
document solutions to small, medium and large-sized businesses in the
U.S. area. ProjectCenter is based in Phoenix, Arizona and its services
include graphic design, web design, printing, copying, scanning and
mailing. For more information, please call (602) 252-6655 or visit
www.makepapereasy.com.

A 1-2-3 Bottom Box in packaging terms refers to the bottom of a folding carton. These are often used as candy boxes. The carton is die-cut is such a way that, once assembled, the bottom easily folds on to itself. This makes the process of hand work much easier and efficient.

Unfolded, the 1-2-3 die-cut bottom looks like this:

123_bottom_boxes

Once folded, it looks something like this:

1-2-3 Bottom Folded

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com

Here we have some more terms referencing packaging. Just like any paper stock that printing would use, like C1S or Book or Text, packaging has some of it’s own stock- mainly Box Board Stock. This stock is pretty common in the packaging industry as is C1S. A great example of its usage would be cereal boxes.

This stock is monetarily efficient because it does not need to be printed internally (inside the box). The internal side is often called CCNB, or Clay Coated News Back, which is just a kaolin clay coated side of the Box Board. This coating gives packages strength against wetness, meaning a box won’t fall apart if it gets wet.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.