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Archive for May, 2009

Recently there was a commercial with girl who took a bunch of photos with her digital camera and merged them together to make a panoramic on her computer. This feature is available with many photo programs these days and can be easily achieved if you start with the right images.

 

Essentially, you will take your digital camera and photograph one area, then move the camera slightly and take another pictures, and so on. But there are a few things to keep in mind at the image taking stage:

• Keep the camera as level as possible. For example, place the camera on a table or lock your arms tightly against your body to avoid too much variation in the up and down movement of the camera.

• Use the same zoom, and don’t move your position. Simply stand in one spot for all of the images and don’t zoom in or out for individual shots – choose one zoom level and be consistent throughout

• Allow for some overlap from one picture to the next -this will help the program recognize how and where to patch together the image

 

Once you have the right shots you image program can do the rest. Each program may have it’s own way of created panoramic images and you may use the help section to determine your specific programs procedure. With Adobe Photoshop you simply choose File —> Automate —–> Photomerge and follow the prompts to combine your various photos into one colossal masterpiece!

 

Post written by KRSmith at www.khrysser.com.

 

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com or follow us at http://twitter.com/ProjectCenter.


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One way to add interest and elegance to your business card or brochure is to use a spot varnish. You’ve seen spot varnishes before – with business cards that when you turn them in the light part of the card has a gloss or shine over it. When used in something like a brochure it could add dimension to images and logos and help them really jump off the page!

 

It’s a simple procedure to utilize spot varnishes in your designs. You create the brochure or other piece to the usual specifications. After the piece is designed, silhouettes of the areas that are to be varnished are created and set up as alternate pages or color separations. Try adding varnishes to just part of a photo – the differences in texture give the image a sort of three dimensional effect. The printer will print your project in the approved colors first, then they apply the varnish over the top in the areas that were designated.

 

The cost could be slightly higher for this added feature, but the price may be worth it if your card impresses the client as much as you do!


Post written by KRSmith at www.khrysser.com.

 

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com or follow us at http://twitter.com/ProjectCenter.


All of the marketing materials, ads, logos, brochures, websites and other projects you create are all meant to help you sell your product or service. So in order for them to effectively do that, it’s best to include your USP – Unique Selling Point.

 

Even though you may have a product or service that is not unique, it is important to position yourself as different from your competition. Maybe you have been around longer, offer your products for cheaper, have excellent customer service, or maybe the product or service itself has features that other companies don’t offer. Whatever that thing is that makes you super special, you should be sure it’s included in every piece of marketing you create. That way, what you leave behind or mail out can help make the deal.

 

Designers love to understand your USP. That way we can emphasize it on brochures, write a tagline that hits home, and design ads that really speak to your target audience. So take awhile to think about how you want to market your company. The time you spend now will be worth every penny in the future.

 

 

Post written by KRSmith at www.khrysser.com.

 

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com or follow us at http://twitter.com/ProjectCenter.


 

 


Back in “The days of Yore when men were bold and things were rotten,” (as my high school chemistry teacher used to say) type was created and drawn by hand. Artists would painstakingly draw each letterform with straight lines and smooth curves paying close attention to the size of each letter and the amount of space in between.

 

Since the advent of computers and the ever growing sophistication of graphics programs the fine art of typography has gotten buried in the back of our closets like a long lost sock. Perhaps typography classes aren’t part of the curriculum anymore, or perhaps students underestimate the importance.

 

But it is very important. Have you ever seen a logo, headline or other typographic treatment where there is a space between 2 letters that seems wider than the rest? It looks a little off, not quite right, and you wonder… maybe that product, service or client is a little off. Or perhaps it’s a sign they are sloppy and just don’t care. Probably not the impression that company would want you to have of them.

 

So, as a designer I make a point to carefully look at the typography I create. I don’t simply trust that my computer knows what looks good. After all, I paid a lot of money to earn my degree, and clients pay their hard earned money for a quality product.

It’s one of those details that separates a good artist from a truly brilliant one.

 

Post written by KRSmith at www.khrysser.com.

 

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com or follow us at http://twitter.com/ProjectCenter.