Are you having a hard time finding the names of HR Directors or Marketing Coordinators of businesses when you are generating a mailing list?
It is very common not to be able to pull the positions of people in a business list. This is due to the fact that business lists from Dun & Bradstreet, as an example, are at the mercy of the information that is offered by the informer. Business information has to be volunteered by businesses. Companies like the D&B do their best to collect information through calls and questionaires, but again, businesses are not obligated to offer their information.
Furthermore, every business has a turnover rate (people leaving, fired, hired, promoted), so to keep up on people’s positions at each company is nearly impossible.
Tags: bulk mail, business lists, direct mail, Mail, Mailing, mailing lists
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