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Archive for the ‘ Binding ’ Category

It is safe to say that packaging is a category unto its own, mainly because of the planning that is involved during the life cycle of such a project. So many important requirements are clearly not recognized or can be overlooked, and without the consultation of a service provider, a project can easily become trash and a waste of money. So this post is to exemplify the intriguing process of package design and assembly.

This project started from a request we received on March 2nd, 2010:

“Project Description: We need an estimate on graphic design for a logo, brochures, a website, and a design for a custom packaging box.”

Step 1: LOGO DESIGN

We begin, first and foremost, with the logo. The logo is essentially the brand of a company. There are a lot of people that don’t mentally tie together brand and logo, but take for example the logo from Target department stores, and the brand/logo strategy becomes quite clear. In this case, the client understood the purpose of a logo, so that made this first step of the process easier to achieve. During this phase, it is important that a service provider maintain a solid consultative approach, so we always offer our clients this questionnaire for the best results:

1. Business name as you would like it to appear for the logo (include any L.L.C., Inc. or taglines if applicable). Business type? Do you have any preference as to if the logo appears with upper and lower case? All caps? One or more lines? Horizontal or vertical?

2. What type of company philosophy or mission do you have? Do you employ a corporate or casual environment?

3. Describe your company in 3 words or less.

4. How was the company formed? Is there a unique story to it’s formation or mission?

5. Who are your competitors? Please provide URLs. What do you feel makes you different/better?

6. How would you liked to be viewed within the market? Where do you see the company in 2 years?

7. Do you prefer a strong text designed logo or one with a graphic? Please provide samples of logos you really like or dislike and why.

8. Do you have preferences (or strong dislikes) for type styles (Serif fonts like Times New Roman, SanSerif Fonts like Arial, Scripts, or more creative fonts)?

9. Do you have any preferences or strong dislikes regarding colors?

10. How will you judge the success of this project?

After a few rounds of changes, we ended up with this:

Logo Design

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Step 2: DIE CUT DESIGN

At this phase, most people would naturally want to begin doing the graphic design for the box, but that is a huge mistake. The project actually needs to start at the end and work backwards. What is meant by that is that everyone (client, graphic designer, printer and die cutter) needs to understand what is going into the package. The client needs to provide the physical product, so the service provider can create rough drafts (drawings) on how the package will be laid out to accommodate the product. In this case, various wrist splints of different sizes, an instructional DVD and therapeutic putty were the items in question.

A graphic designer cannot typically come up with these particular rough draft drawings. You need an experienced die cutter to come up with the designs and measurements. Die cutters will often have some kind of experience in their past such as a drafting education, etc. It is crucial to work with a die cutter because if a measurement is one millimeter off, the project is dead. As an example, envision a box of Advil bought from the grocery store. Imagine how the tabs can be flipped open and the box can easily collapse, and vice versa. If a single measurement was incorrect, that box would not be able to close appropriately because it would not line up.

Here is a rough draft we agreed on:

Rough Draft Drawing

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Step 3: MODELING

Modeling is where you simply create physical samples of the die cut design. It may be obvious, but the reason for this is to make sure that the items fit in the package as they were meant to. If for some reason the items supplied by the client did not fit appropriately or the client simply did not like the item arrangement, the service provider would need to ‘go back to the drawing board’ so to speak, come up with a new approach and redesign accordingly.

This case is great example of redesign. At first we were given a set of items as described above (splint, putty, DVD). What no one (client nor provider) accounted for was the different sizes of splints that were tied to the different therapeutic options the client was offering to the consumer. Thus, we had to ‘go back to the drawing board’, and on the second round we decided to use the largest splint (wrapped tightly) in the redesign, knowing that the smaller splints would fit just fine.

Here are some snapshots of the modeling process:


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Step 4: PACKAGE GRAPHIC DESIGN

When the physical design of the package is approved, then we receive a dieline template (an unfolded drawing with measurements) from the die cutter:

Box Draft

The graphic designer will use this dieline to begin designing the artwork for the package. However, before the designing begins, a good service provider would repeat the process of the questionnaire in Step 1 to determine the types of designs they will venture into. There is a lot more to consider at this point of the graphic design phase, like logo placement, instructions, pictures, disclaimers, etc. With that comes a lot of revisions to perfect the vision of the project.

We ended up with this:

Box Design

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Step 5: PRINTING

Like at any other step, the project can go horribly wrong at this point. It is absolutely critical that the communication between customer service, the print department and the die cutter remains consistent and undying. Essentially, the die cutter is calling the shots- the kind of paper being used, what size the sheets need to be when they reach their facility, etc. So everything that the printing department plans to do has to be reviewed by the die cutter. Lack of review and one silly mistake will have the printing department re-running the job and losing money for the company.

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Step 6: DIE CUTTING

From this point, the project gets printed and is then sent to the die cutter. The die cutter will then cut, score, fold, glue (glue can be done by machine, but in this case it had to be done by hand) and pack the product (in flat form) into boxes for client delivery.

Written by Kak

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ProjectCenter is a single-source service company in Phoenix, AZ providing marketing and document solutions to businesses nationally. ProjectCenter’s services include graphic design, web design, printing, copying, document scanning, etc. For more information, please visit these fine online establishments:

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Types Of Binding

December 29, 2009 | 2 Comments | Binding

One of the most interesting parts of printing and copying is binding and all its choices. As a finishing service, binding is a process that can be labor intensive, so it comes as no surprise that most businesses outsource this task.

To make this post as straight to the point as possible, I have listed the most common binding options here:

Coil Binding

Coil Binding

Comb Binding

Comb Binding

Hard Cover Binding

Hard Cover Binding

Perfect Binding

Perfect Binding

Saddle Stitching

Saddle Stitching

Spiral Binding

Spiral Binding

Tape Binding

Tape Binding

Velo Binding

Velo Binding

Wire Binding

Wire Binding

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com or follow us at Twitter.

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Prefect Binding is the type of binding you would find on a paperback book. It looks clean and you can print on the spine. In order to print on the spine, you want to have enough thickness in the book so that the printed text is readable. It is suggested to have enough pages to make at least a 1/4″ spine thickness. The number of pages will be dependent on the type of paper stock being used.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.

Hand Work is sometimes referenced in relation to die-cutting, packaging, binding, book making, etc. It means that actual hands need to complete a project, as opposed to a project being completed soley by machinery. These services raise the cost of a project, mainly because of salaries that are being payed, and the longer length of time that a project takes. Keep in mind though, that Handwork is sometimes not avoidable.

Check out ProjectCenter’s services at www.makepapereasy.com.

There are many types of folding, some of which have more than one name. Here is a good cheat-sheet to help understand the basic folds:

Accordian Fold or Z-Fold: Both are similar, but the Accordian fold is typically referenced when there is more than 2 folds per page.

Z-Fold

Half Fold: Simply stated, this is folding a page in half.

Half Fold

Trifold or Letter Fold: This has two folds with the panels folded towards the same side of the page.

Letter Fold

French Fold or Cross Fold: This is basically two Half Folds.

French Fold

Double Parallel Fold: This is a way folding the page within itself.

Double Parallel Fold

Gate Fold: As the name would suggest, this fold allows a person to open a page like two gates.

Gate Fold

Barrel Fold: This is like a Letter Fold, but with three folds.

Barrel Fold

Then there’s Ben Folds…..just kidding.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.

Reprographics is the reproduction and duplication of documents, written materials, drawings, designs, etc., by any process making use of light rays or photographic means, including offset printing, microfilming, photography, office duplicating, and the like (http://dictionary.reference.com/search?q=reprography).

Check out ProjectCenter’s website at www.makepapereasy.com.

It is very common for clients to push for sooner-than-expected project completions. This can be directly correlated to insufficient planning, which can be directly correlated to an unintended lack of printing awareness.

Let it be known that, as a general rule of thumb, simple offset print jobs take 3-5 days to process. This 3-5 days would include the printing process and delivery, but does not include designing, prepress designing, mailing, or finishing services such as folding, binding, foiling, embossing, etc.

As for designing, there can be no general estimated time given. Each project is treated separately and requires an individual estimate. Prepress designing, which includes the proofing process, can take as little as 1 day if the proof is approved in an immediate manner.

For each finishing service provided, it is suggested to add 2 more days to the project.

For mailing services, if the mailing list is provided in a prompt manner, adding 2-3 days to your project is customary.

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Some folks are in search of folders that have the reenforced edges, where the sides are scored, folded and glued. This doubles the material  resulting in a sturdier product.

There is a cost associated to this process. First, unless the die-cutter already has a premade die, there will be a charge to create a custom die. Next, this process requires what a die-cutter calls “handwork”. Handwork refers to manual labor, where a person needs to guide and/or fully process the job, rather than a machine doing it unattended.

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Clients sometimes request their booklets or flyer packets to be corner stapled. For the purposes of cost, this is a fine option. For purposes of presentation, corner stapling is not suggested.

For a more professional looking piece, a client should consider other binding methods, such as tape binding, spiral binding, hard cover binding, perfect binding, comb binding, velo binding, coil binding, saddle stitch, wire binding, etc. These options offer a more presentable look for marketing materials.

Here are some images of each option:

Coil BindingComb BindingHard Cover Binding

Perfect BindingSaddle StitchingSpiral Binding

Tape BindingVelo BindingWire Binding