ProjectCenter

www.MakePaperEasy.com

Advertisement

Archive for the ‘ Graphic Design ’ Category

Objects created in vector programs such as Adobe Illustrator are made up of paths. Paths are mathematically calculated, and describe the relationship between two points. Straight paths are called lines while all other paths are called curves.

In order to create a point in Illustrator you simply choose the pen tool and click on the page. Click again in another location and you get a straight line. Click, hold down, and drag and you can create a curve. When you are creating a curve in illustrator you get what are called “handle bars“. These handle bars allow you to alter the direction and intensity of the curve.

Pen Tool A

Anatomy of a path:

1. Anchor Point

2. Control Points – you can control the bend of a curve by selecting these with your direct selection tool (white arrow) and moving them or their handle bars.

3. Handle Bars – show you the direction in which the curve is going. There are no handle bars on straight paths.

4. Paths – the lines that connect two points.

Types of Points & Lines:

1. Corner Point – they have only straight path segments connected to them.

2. Combination Points – have one straight path and one curved path connected to them.

3. Smooth Points – have two curved paths connected to them.

4. Straight Line

5. Curved Line


ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to businesses nationally. ProjectCenter’s services include graphic design, web design, printing, copying, document scanning, etc. For more information, please visit these fine online establishments:

Home Website

Online Printing

Twitter

Facebook

ProjectCenter’s Facebook Page
ProjectCenter's Facebook Page
Promote Your Page Too

It is safe to say that packaging is a category unto its own, mainly because of the planning that is involved during the life cycle of such a project. So many important requirements are clearly not recognized or can be overlooked, and without the consultation of a service provider, a project can easily become trash and a waste of money. So this post is to exemplify the intriguing process of package design and assembly.

This project started from a request we received on March 2nd, 2010:

“Project Description: We need an estimate on graphic design for a logo, brochures, a website, and a design for a custom packaging box.”

Step 1: LOGO DESIGN

We begin, first and foremost, with the logo. The logo is essentially the brand of a company. There are a lot of people that don’t mentally tie together brand and logo, but take for example the logo from Target department stores, and the brand/logo strategy becomes quite clear. In this case, the client understood the purpose of a logo, so that made this first step of the process easier to achieve. During this phase, it is important that a service provider maintain a solid consultative approach, so we always offer our clients this questionnaire for the best results:

1. Business name as you would like it to appear for the logo (include any L.L.C., Inc. or taglines if applicable). Business type? Do you have any preference as to if the logo appears with upper and lower case? All caps? One or more lines? Horizontal or vertical?

2. What type of company philosophy or mission do you have? Do you employ a corporate or casual environment?

3. Describe your company in 3 words or less.

4. How was the company formed? Is there a unique story to it’s formation or mission?

5. Who are your competitors? Please provide URLs. What do you feel makes you different/better?

6. How would you liked to be viewed within the market? Where do you see the company in 2 years?

7. Do you prefer a strong text designed logo or one with a graphic? Please provide samples of logos you really like or dislike and why.

8. Do you have preferences (or strong dislikes) for type styles (Serif fonts like Times New Roman, SanSerif Fonts like Arial, Scripts, or more creative fonts)?

9. Do you have any preferences or strong dislikes regarding colors?

10. How will you judge the success of this project?

After a few rounds of changes, we ended up with this:

Logo Design

—————————————————————

Step 2: DIE CUT DESIGN

At this phase, most people would naturally want to begin doing the graphic design for the box, but that is a huge mistake. The project actually needs to start at the end and work backwards. What is meant by that is that everyone (client, graphic designer, printer and die cutter) needs to understand what is going into the package. The client needs to provide the physical product, so the service provider can create rough drafts (drawings) on how the package will be laid out to accommodate the product. In this case, various wrist splints of different sizes, an instructional DVD and therapeutic putty were the items in question.

A graphic designer cannot typically come up with these particular rough draft drawings. You need an experienced die cutter to come up with the designs and measurements. Die cutters will often have some kind of experience in their past such as a drafting education, etc. It is crucial to work with a die cutter because if a measurement is one millimeter off, the project is dead. As an example, envision a box of Advil bought from the grocery store. Imagine how the tabs can be flipped open and the box can easily collapse, and vice versa. If a single measurement was incorrect, that box would not be able to close appropriately because it would not line up.

Here is a rough draft we agreed on:

Rough Draft Drawing

———————————————————–

Step 3: MODELING

Modeling is where you simply create physical samples of the die cut design. It may be obvious, but the reason for this is to make sure that the items fit in the package as they were meant to. If for some reason the items supplied by the client did not fit appropriately or the client simply did not like the item arrangement, the service provider would need to ‘go back to the drawing board’ so to speak, come up with a new approach and redesign accordingly.

This case is great example of redesign. At first we were given a set of items as described above (splint, putty, DVD). What no one (client nor provider) accounted for was the different sizes of splints that were tied to the different therapeutic options the client was offering to the consumer. Thus, we had to ‘go back to the drawing board’, and on the second round we decided to use the largest splint (wrapped tightly) in the redesign, knowing that the smaller splints would fit just fine.

Here are some snapshots of the modeling process:


—————————————————

Step 4: PACKAGE GRAPHIC DESIGN

When the physical design of the package is approved, then we receive a dieline template (an unfolded drawing with measurements) from the die cutter:

Box Draft

The graphic designer will use this dieline to begin designing the artwork for the package. However, before the designing begins, a good service provider would repeat the process of the questionnaire in Step 1 to determine the types of designs they will venture into. There is a lot more to consider at this point of the graphic design phase, like logo placement, instructions, pictures, disclaimers, etc. With that comes a lot of revisions to perfect the vision of the project.

We ended up with this:

Box Design

————————————————————

Step 5: PRINTING

Like at any other step, the project can go horribly wrong at this point. It is absolutely critical that the communication between customer service, the print department and the die cutter remains consistent and undying. Essentially, the die cutter is calling the shots- the kind of paper being used, what size the sheets need to be when they reach their facility, etc. So everything that the printing department plans to do has to be reviewed by the die cutter. Lack of review and one silly mistake will have the printing department re-running the job and losing money for the company.

———————————————–

Step 6: DIE CUTTING

From this point, the project gets printed and is then sent to the die cutter. The die cutter will then cut, score, fold, glue (glue can be done by machine, but in this case it had to be done by hand) and pack the product (in flat form) into boxes for client delivery.

Written by Kak

——————————————————————–

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company in Phoenix, AZ providing marketing and document solutions to businesses nationally. ProjectCenter’s services include graphic design, web design, printing, copying, document scanning, etc. For more information, please visit these fine online establishments:

Home Website

Online Printing

Twitter

Facebook

ProjectCenter’s Facebook Page
ProjectCenter's Facebook Page
Promote Your Page Too

STEP 1: Start with a basic circle. In Adobe  Illustrator, when using the circle shape tool you can hold down the shift key and get a perfect circle.

STEP 2: With the circle selected, copy it (Command C) and paste in front (command F) – this pastes the shape in the exact same place as the first one. If you select the top shape while holding the shift key, it allows you to move the shape exactly horizontal or vertical. In this case move the second circe horizontally so that it barely overlaps the first one.

STEP 3: using the rectangle tool and holding the shift key create a square.

STEP 4: Using the rotate tool and holding the shift key turn the square 45 degrees.

STEP 5: Move the rectangle and place it where the point of the heart will be. You may need to use the scale tool (holding the shift key) to resize it and place it accordingly.

STEP 6: Next use the direct selection tool (white arrow) and select that top point of the diamond. Move this point to inside the heart shape.

STEP 7: Select all of the shapes and using the pathfinder palette, choose the first button which adds shapes, and then choose expand to create the final shape.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to businesses nationally. ProjectCenter’s services include graphic design, web design, printing, copying, document scanning, etc. For more information, please visit these fine online establishments:

Home Website

Online Printing

Twitter

Facebook

ProjectCenter’s Facebook Page
ProjectCenter's Facebook Page
Promote Your Page Too

Intro to compound paths and clipping masks in Illustrator.

It’s easy to put an image inside of text using Illustrator.

STEP 1: Start by designing your text. Turn it into outlines.

STEP 2: Import the image you would like to place inside the text. And arrange it to be behind the text in the position you’d like it to be in.

STEP 3: Select the words then go to the Object Menu —–> Compound Path —–> Make. The letters will become clear.

STEP 4: Select the words and the image then go to the Object Menu —> Clipping Mask —-> Make. This will set the image inside of the text.

NOTE: If you would like to put a different image in each letter of a word, instead of turning the words into a compound path you would simply ungroup the letters. Then, one at a time, you would place the image behind the letter, select them both and make the clipping mask until all are done.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to businesses nationally. ProjectCenter’s services include graphic design, web design, printing, copying, document scanning, etc. For more information, please visit these fine online establishments:

Home Website

Online Printing

Twitter

Facebook

ProjectCenter’s Facebook Page
ProjectCenter's Facebook Page
Promote Your Page Too

A Lesson in Using the Healing Brush In Photoshop

As we age, our skin becomes less elastic, combine that with almost constant sun exposure and you get wrinkles. Now there is a quick and easy way to turn back the hands of time without the cost and pain of surgery! Meet the Healing Brush!

STEP ONE:

The Healing Brush is a fairly new feature in Photoshop so if you have an older version, or another program similar to Photoshop you may not have this feature. Choose a photo you would like to manipulate for this project.

STEP TWO:

Choose the Healing Brush, which looks like a band-aid and is highlighted in red on this example. Choose an appropriate brush size for the area you wish to correct. Too small a brush may make the job too time intensive. Too large of a brush may make it sloppy. You may need to change your brush size to address different areas.

STEP THREE:

With the Healing Brush chosen go to a clear, clean part of your image. The healing brush copies the PATTERN of the area you are choosing – not the color, so theoretically, we could choose to heal using the blue background because it is so smooth and clean. Problem with using the background is it may be TOO smooth and clean and end up looking fake in the area around the eye. So I would suggest in this case taking from the cheek area. To choose the smooth area you’d like to copy from, have your cursor over the area, hold down the OPTION key and click once. Now this area is chosen.

STEP FOUR:

To apply the smooth area to the wrinkles, you now place your cursor over the wrinkled area and click your mouse again (No OPTION key this time). You will see in that area the wrinkles begin to disappear! Have patience when doing this type of work. Although it may be tempting to use a really large brush or to correct using sweeping brushstrokes what you will likely end up with is something sloppy, blurry, and fake looking. Also, this is one of those cases that you can go too far. Yes we want this man to look younger, but if we remove every fold and wrinkle it just doesn’t end up looking believable.

Repeat steps three and four until the desired effect is achieved.

Post written by KRSmith.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com or follow us at Twitter.

ProjectCenter’s Facebook Page
ProjectCenter's Facebook Page
Promote Your Page Too

ProjectCenter has been recognized by Google as a “Favorite Place“. Between July 1st and September 30th of 2009, Google users found the ProjectCenter business listing 2201 times, and requested driving directions or other information about ProjectCenter 504 times.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com or follow us at Twitter.

ProjectCenter’s Facebook Page
ProjectCenter's Facebook Page
Promote Your Page Too

A lesson in using levels in Photoshop…..

So many of us have really great photographs passed on to us by relatives from an era when photography itself was in its infancy. Miraculously these photos have survived through the years but may now seem dark or faded. In some cases we can bring the photo back to life by balancing the contrast and levels and regain some of the detail that may be lost in the photo.

STEP ONE:

Start with the photo, if you need to scan it make sure it is scanned at a nice large size (larger than you’d like to print it ideally) and with adequate resolution (at least 300dpi for printing purposes, although with old photos sometimes I scan at 600dpi to try to get as much detail from the original as possible.) Here is an example of a scanned image that has gotten both darker and a bit off color with age. Most of the detail around her face and where she stands is lost in the shadows and the over all image has a greenish cast.

darkphoto1

STEP TWO:

To eliminate that aged coloring on the photo we must first turn it to greyscale (your photo is likely in RBG color profile). To do this, go to your Image Menu in Photoshop, then to Mode, and then to Greyscale. You will be prompted with a message asking if you want to lose the color, choose “yes”. Your image will now be in Greyscale.

darkphototurn2grey

STEP THREE:

Next, we need to bring out the detail in the darker areas. There are many ways to achieve this, but a good beginner way is to use Levels. Go to your Image Menu, then to Adjustments, then to Levels.

darkphotolevels1

STEP FOUR:

This will give you a pop up. By choosing the AUTO button first you will see some marked improvement with the photo as Photoshop automatically readjust the contrast.

darkphotolevels2

STEP FIVE:

After choosing Auto but before closing the pop up box, try sliding the middle triangle a little to the left. What this will do is change only the mid tones in the photo to a slightly lighter shade while keeping the whites white and the blacks black. Slide the triangle until you are satisfied with the outcome. When you look at the darker areas of the photo, can you now see more detail in the face and produce? Can you see more detail in the truck of this photo? Once you are satisfied with the changes, hit ok.

darkphotolevels3

This is a sample of the before and after of this image correction. Be sure to save your corrected file!

darkphotobefafter

Post written by KRSmith.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com or follow us at Twitter.

ProjectCenter’s Facebook Page
ProjectCenter's Facebook Page
Promote Your Page Too

(Warning: Fine Art Painters Often Cringe at This Trick, but for the Artistically Impaired it’s a Great Way to Add Art To Your Home!)

STEP ONE:

Start with a gorgeous photo. This works best when the image is not too dark or too light. Be sure you resize your image to the size you intend to print it at. For the purposes of this project it is ok if the dpi is a little less than 300. And it’s also ok if you want to cheat it to be 300 dpi.

watercolor1

STEP TWO:

Be sure you are in RBG mode. Not sure? Go to the Image Menu, choose mode from the pull down and then choose RGB. Next go to the Filter Menu, choose artistic from the drop down and then Watercolor from that drop down menu.

watercolor1a

STEP THREE:

In different versions of Photoshop this will take you to different but similar windows. In this example, you can see I chose Watercolor – as indicated in the small red circle. Then I changed the sliders to the right until the image was to my liking (I prefer high detail, low shadows and high texture), then I hit ok.

NOTE: I will sometimes repeat steps two and three a couple of times to get more of a watercolor effect.

watercolor2a

Final Product is a beautiful watercolor-esque look that you can have printed on a large format printer or even a canvas for framing for your home!

watercolorend

Post written by KRSmith at www.khrysser.com.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com or follow us at http://twitter.com/ProjectCenter.

ProjectCenter’s Facebook Page
ProjectCenter's Facebook Page
Promote Your Page Too

A quick lesson in using the transform tool and blending modes in Photoshop.

83936117DUKE_WALLMARX_LOGO

STEP ONE:

Start with an image that you would like to superimpose and the image on which it will be placed. In this case we will place a college logo onto the tee shirt of this man. NOTE: this will work best with a light colored tee shirt and a dark colored graphic.

graphict2

STEP TWO:

Make a selection of the graphic to be overlaid – in this case the college logo.

Picture 4graphict3

Picture 6

STEP THREE:

Copy the graphic and paste it onto the main graphic. It will be in it’s own layer. Using the EDIT menu and the TRANSFORM submenu you can scale and distort the graphic until it is property placed.

graphict4graphict5

STEP FOUR:

Open the LAYERS PALLETE and choose the layer that the shirt graphic is on. With the correct layer chosen, change the blending mode from NORMAL to MULTIPLY. If you have not used a light colored shirt and a dark colored graphic you may have to try other blending modes to find one that looks realistic. But by choosing multiply any subtle changes in the shirt below the graphic will show through, making it look more realistic.

graphictfinal

Post written by KRSmith at www.khrysser.com.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com or follow us at http://twitter.com/ProjectCenter.

ProjectCenter’s Facebook Page
ProjectCenter's Facebook Page
Promote Your Page Too

A lesson using the dodge tool in Photoshop.

If you’ve tried whitening your teeth with filler trays, strips, laser treatments and more only to find that the results are not permanent, have no fear Photoshop teeth whitening system is here!

This is an example of an smile that we can make whiter using the dodge tool. The dodge tool is something that relates back to real dark room photography where if you wanted to lighten a certain area of a photo you would limit the exposure of light on that part of the paper using a wand like tool.

teethwhite1a

STEP ONE:

Choose the Dodge tool as indicated by the red circled area of this example. Be sure to choose an appropriate brush size for the area you are retouching (as close to the size of the tooth will work best for this). Next, choose Midtones for your range as well as 100% for your exposure.

NOTE: If you do not see the dodge tool in your program try clicking and holding over the current tool and you will find it in those options.

teethwhite2

STEP TWO:

With the dodge tool selected, carefully “paint” over the teeth (try not to get into the shadows of the mouth, but overlapping the gum can be ok). Repeat this step until desired look is achieved.

teethwhite4

NOTE: If you go too far or use the wrong sized brush you will eventually take all of the detail out of the teeth making them look whiter, but fake. The trick is to make a difference without overdoing it!

teethwhite3

Post written by KRSmith at www.khrysser.com.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com or follow us at http://twitter.com/ProjectCenter.

ProjectCenter’s Facebook Page
ProjectCenter's Facebook Page
Promote Your Page Too

This can be a nice little touch to add movement and excitement in your images. With this example I will show you how to make a toy airplane look like it’s flying in the sky.

This can be a nice little touch to add movement and excitement in your images. With this example I will show you how to make a toy airplane look like it’s flying in the sky.

plane1
STEP ONE:
Select the object that you wish to make “move”. Copy it.
plane2
STEP TWO:
Paste it onto your intended background – make sure there is plenty of space around the object. Use the EDIT menu, TRANSFORM submenu and the options there to resize the object appropriately.
plane3
STEP THREE:
One the object is sized, go to your layers palette chose the layer with the object (plane) and duplicate that layer. This can be done by dragging it to the new layer icon at the bottom of the layers palette or by choosing the side menu from the layers palette and selecting “duplicate layer”.
plane4
STEP FOUR:
Select the lower object layer in the layer palette. Then go to the FILTER menu, to the BLUR submenu and choose MOTION BLUR.
plane5
plane6
STEP FIVE:
In the MOTION BLUR pop up box you can change the angle and amount of blur. REPEAT steps 3-5 making a larger blur of the new copy of the plane.
71725797 copy
STEP SIX:
You can choose the various layers and move the blurs so they appear to come behind the motion of the plane. NOTE: There is also a RADIAL BLUR option – use this in a similar manner to get the propeller to look like it’s spinning too!

Post written by KRSmith at www.khrysser.com.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com or follow us at http://twitter.com/ProjectCenter.

ProjectCenter’s Facebook Page
ProjectCenter's Facebook Page
Promote Your Page Too

A lesson in using Hue/Saturation in Photoshop.

 

With experience in doing packaging designs for retail sporting companies it was essential to know how to change the colors of different items within a photograph. Similar packaging would be created for Walmart, Target, and other large department stores and product or model coloring was changed to give each brand it’s own look.

 

Shirt

 

STEP ONE:

You can make these changes with almost any item in any photograph, but it is always easier if the item has clearly defined edged. In this case we are going to select only the shirt. You can do this by using the pen tool or selection tools – doesn’t matter how you get there as long as your selection is clean and accurate.

 

Hue/Saturation

 

STEP TWO:

With your selection made go to the IMAGE menu down to the ADJUSTMENTS submenu and choose HUE/SATURATION.

 

Hue Bar

 

STEP THREE:

By sliding the Hue bar in the pop up you can easily change the over all color of the shirt. By sliding the saturation you can make the color more vibrant or dull. NOTE: this method works best with non-patterned, single colored selections. There is a more advanced method using alpha channels that would be better for altering the colors of a more complicated pattern.

 

Shade1Shade 2Shade 3Shade 4

 

THE FINAL:

With this method you can change the color of a shirt to make the image look different, or to match a particular background, or to represent different product options quickly and easily.

 

 

Post written by KRSmith at www.khrysser.com.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com or follow us at http://twitter.com/ProjectCenter.

ProjectCenter’s Facebook Page
ProjectCenter's Facebook Page
Promote Your Page Too

A simple lesson in using Photoshop’s Clone Tool.

Many times we take digital photos that may be great pictures but possess tiny flaws like acne, stray hairs, moles, bruises, etc. Photoshop has a solution that allows us to erase imperfections as if they never existed. Meet the clone tool.

Here is an example of a girl with some moles and sun damage on her face.

Here is an example of a girl with some moles and sun damage on her face.

clonetool

STEP ONE:

By selecting the Clone Tool in Adobe Photoshop (it’s the one that looks like a mini rubber stamp) we can erase the moles. After selecting the Clone Tool, be sure to set your brush size to something close to the size of the spot you are trying to remove.

STEP TWO:

Move your cursor to an area that is clean just outside one of the moles. Because the Clone Tool will make an exact copy of the area your choose, it is important to choose coloring would look natural in the area you are looking to correct.

STEP THREE:

With the Clone Tool selected and your mouse over the clean area hold down the OPTION key (you will see the cursor changes symbols) and click the mouse once. This means you have selected to clone from that location.

STEP FOUR:

Now go to the nearby mole and with the Clone Tool still selected click your mouse once over the mole (no OPTION key this time). What you will see is that the mole is now starting to be covered up by the cloned area.

STEP FIVE:

You will carefully repeat this process of choosing an area to clone from (holding down OPTION key while clicking the area) and then carefully clicking on the areas that need to be corrected until the mole (or other flaw) is gone. While it may be tempting to use a larger brush or to do sweeping motions to correct large areas I would advise against it. You are likely to notice repeat patterns or wrong coloration what will make your efforts look fake and not seamless.

The finished product in this example looks like this:

moles2

Post written by KRSmith at www.khrysser.com.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com or follow us at http://twitter.com/ProjectCenter.

ProjectCenter’s Facebook Page
ProjectCenter's Facebook Page
Promote Your Page Too

When you have a logo, brochure, website or any other project designed, who owns the rights to the artwork? The answer may surprise you…

Usually in non-contractual agreements the artist or agency who creates the piece of work owns the rights to the work. Yes, even though as a client you pay for the project, what you are actually paying for is the end product. The end product is a final hires pdf of your project which is intended to be used only for the purposes in which it was created (printing, web display etc). And because the concept of the design and the modifiable files of the project belong to the artist you can engage that artist in any future changes or similar projects you may have.

So as client, how do you gain the rights to your artwork? Simple, you can start by asking. In many cases an artist can provide the worker files of your project for an additional fee. You may also work out a contract with the artist specifically defining who owns the rights.

As a freelance artist what I see most are Work For Hire contracts. Basically when signing these types of contracts, the artist is agreeing to give up the rights to this work and often times are required to turn over all worker files at the conclusion of the project. As an artist you can choose to negotiate a higher price for Work For Hire projects (since you might miss out on future work based off the original), but in any case you should ask that a clause be placed in the contract allowing you the right to show the work in your portfolio for illustrative purposes.

The fields of copyright, patent, and intellectual law are vast and often confusing. When in doubt, the best course of action is to hire a lawyer (preferably before a dispute happens) to make sure your rights are protected.

Post written by KRSmith at www.khrysser.com.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com or follow us at http://twitter.com/ProjectCenter.

ProjectCenter’s Facebook Page
ProjectCenter's Facebook Page
Promote Your Page Too

Just like choosing any profession, it’s important to consider what is really involved and whether or not it’s the right fit for you. As a former graphic arts instructor, I had students who did manual labor for a living and were dreaming of working Monday through Friday from 9am to 5pm. I had students who’s parents were encouraging them to go to college and they figured graphic arts could be an easily attainable degree. And then there were those students who would eat, breathe, and live design.

Let me start by saying that it isn’t as easy as it looks, and it’s not as cut and dry as you might think. But talented, hard-working people can make a decent living with a good quality of life in the graphic arts industry.

It starts with talent and a passion for art. That passion should be fostered at a quality college or trade school. It’s important to learn the structure behind good design. Understanding color theory and typography can make a good designer great. Learning to conceptualize solutions and execute your ideas can make you infinitely more marketable. I also feel it is important to start working in the industry at an agency verses an in-house art department. The wider range of clients and projects will broaden your horizons and expand your portfolio.

I have worked for in-house art departments, large agencies, small boutique design firms, and as a freelancer, and the following has been true no matter the arrangement:

1. It can be mentally exhausting as well as creatively stimulating. Just like the manual labor jobs, sometimes I go to bed completely beat from the day. But, when you win those awards and promotions because of your great ideas and hard work you feel like you’re walking on air for a week.

2. Some days you work 9am-5pm, but most days you work until the deadlines are met. And actually, it’s the kind of job that you never really walk away from. I’m thinking of the next great headline and solution to my clients problems while I eat my breakfast in the morning, when doing my grocery shopping, and when I exercise.

Becoming a graphic artist is not for those thinking the grass is greener or those looking for an easy way out. It’s for those who truly love to design and who are wiling to work for a career doing what they love.

Post written by KRSmith at www.khrysser.com.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com or follow us at http://twitter.com/ProjectCenter.

ProjectCenter’s Facebook Page
ProjectCenter's Facebook Page
Promote Your Page Too