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Already, 30% of the direct mail and marketing campaigns handled by ProjectCenter incorporate Quick Response barcodes. Given the advantages they present, we expect the number of clients utilizing QR barcodes to skyrocket this year, and here’s why:


This one image can contain 200 times the information held on a standard barcode, and people are getting very creative in its use and applications.  The key is that mobile phones can read and collect information from these barcodes. When you (or your client) receive a brochure or postcard,  you can simply use your iPhone or Blackberry (and others) to scan the barcode. This action automatically instructs your phone to:

  • Go to a website
  • Show a Google map of a location
  • Automatically ring a number or send a text to a number
  • Send a business card
  • Download an app
  • Display text

In short, any print materials such as flyers, posters, invites, postcards and such can now contain:

  • product details
  • contact details
  • offer details
  • event details
  • competition details
  • a coupon
  • Twitter, Facebook, MySpace IDs
  • a link to a YouTube video
  • audio files
  • directions

The possibilities are endless. QR Barcodes provide you highly creative, custom tailored and increasingly effective ways to launch your marketing into the mobile world. They are easy to design and implement without licensing or usage fees. ProjectCenter has been suggesting that our clients adopt and use it on all their marketing as we feel the QR barcode will be the glue to bind your print campaign with the benefits and volume of data offered digitally.

Watch for a “QR Barcode” button on our website in the coming days or contact Matt Shearer (matt@makepapereasy.com) for a sit-down discussion.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic designweb designprintingcopyingscanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com or follow us at Twitter.

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I have had clients ask what the most common sizes are for postcards. So here I have created a list for your referencing pleasure:

1.5″ X 7″;
2″ X 8″;
2.5″ X 2.5″;
3″ X 4″;
4″ X 4″;
4″ X 6″;
4″ X 9″;
4.25″ X 11″;
4.25″ X 2.75″;
4.25″ X 3.66″;
4.25″ X 5.5″;
4.25″ X 6″;
5″ X 7″;
5.5″ X 2.125″;
6″ X 11″;
6″ X 9″;
8″ X 5″;
8.5″ X 2.75″;
8.5″ X 3.5″;
8.5″ X 3.66″;
8.5″ X 5.5″;
8.5″ X 6″

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com or follow us at http://twitter.com/ProjectCenter.

Are you having a hard time finding the names of HR Directors or Marketing Coordinators of businesses when you are generating a mailing list?

It is very common not to be able to pull the positions of people in a business list. This is due to the fact that business lists from Dun & Bradstreet, as an example, are at the mercy of the information that is offered by the informer. Business information has to be volunteered by businesses. Companies like the D&B do their best to collect information through calls and questionaires, but again, businesses are not obligated to offer their information.

Furthermore, every business has a turnover rate (people leaving, fired, hired, promoted), so to keep up on people’s positions at each company is nearly impossible.

What Is An Indicia?

October 30, 2008 | No Comments | Mailing

If you are doing any sort of direct mail campaign, you have probably been asked for or asked if you want an indicia. An indicia is a marking showing that the postage has been prepaid.  It typically looks like a balck and white box that is the same size as a stamp, and can have a permit number associated with it. These indicias can be included at the time that you are building a graphic design, and because this is added at the artwork level, it saves money because the mail house will not have to charge for ‘licking and sticking’ stamps.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.

Every size of mail has specs to allow the mailer to print and send the materials efficiently. From the lower right corner of a 6×9 postcard, the address space needed is 1 1/2 inches from the bottom and 4 inches from the right, and the barcode space needed is 5/8 inch from the bottom and 4 3/4 inches from the right.

Address space: 1 1/2″ x 4″

Barcode space: 5/8″ x 4 3/4″

 

Check out ProjectCenter at www.makepapereasy.com or call us at 602.252.6655. Please feel free to comment.

Gathering leads from multiple sources can pose problems when compiling them and using them later on for mailing and other sales activities. For example, there may be duplicates that need to be purged, addresses that need to be corrected, entry fields lacking the proper spacing (like zip codes for mailing). To help combat these possible issues, the following list management tips offer a variety of helpful solutions.

Sorting Tips

1) The information that feeds databases has to be sorted properly. For example, sort data in the ascending or descending order to make things easier for the sales team to review when making sales calls.

2) The popular Microsoft Excel software has several options that can make sorting a much easier process. Select any one cell from the list; find the sort option in the data menu; if there is a list of customers or clients, sort them by their names. After this, click on “sort”. It is also possible to make a different column and store the sorted data there.

3) Also, remember to select only one column at a time while sorting. If you select more than one cell, then only those selected cells will be sorted out, and this sometimes can damage your entire data.

Getting Rid Of Duplicates By Consolidating Data

First, consolidate the data so that getting rid of duplicates becomes easier. One type of consolidation is using the layering option. Select the range of data to consolidate until all the data is overlaid on each other. After this, select the operation you want to perform on the data.

The data can also be consolidated by category. Here the data is arranged in a different manner but the headings of rows and columns are similar. In this method, these headings form a part of the consolidation. Excel then inspects these headings and consolidates data in the appropriate manner, after which duplicates can be deleted.

Many times, there may be a repetition of names or particular data to fill in. When the data is large, it becomes difficult to eliminate the duplicate data manually. At such times, use Excel to simplify the elimination process. One of the simple methods is using the ‘count’ option. This will help in acquiring a total of all the names in the data after consolidation. The duplicate names are highlighted and can thus be eliminated easily.

It is also possible to opt for the advanced filter option. Auto filter option enables the data to filter and find out duplicates if any. Once duplicates are found, it is easy to get rid of them. Conditional formatting is another option for removing duplicates.

Another way to find out duplicates in the data is by using the pivot table. Pivot the list, which will give a clear picture of duplicates in the data. Fill the row and data columns in the pivot table and use the count option to find multiple entries.

Databases To Use For Importing Or Exporting Lists

Export or import the data to Excel, Word or Access from the databases. This allows the study of data in a comprehensive and detailed manner. It is also possible to import information to other databases like Act. There are two buttons called import and export on the desktop. Select the option depending on whether to import or export information. After this, select the destination and select the ‘go’ option.

There are certain rules to follow while importing information to the database. First, find out the type of information to import. Then select the text file that you wish to import. Use type codes for convenience of classification of information, and check the import options to get rid of duplicates in the data while importing any type of information.

Check out ProjectCenter’s services at www.makepapereasy.com.

Check out the ProjectCenter Forum at http://projectcenter.forumer.com.

 

There are different types of lists that are quite important for marketing professionals, online marketers and graphic designers. Among them are two types of lists that are quite crucial when it comes to marketing, compiled lists and buyer lists. Compiled lists are the lists of names and addresses that are created specifically for direct-mail marketers and represent a particular target market. The buyers’ lists are the records that can help you determine and identify potential buyers. Buyers’ lists include names of hard-core buyers who purchased products or services in the past.

 

Compiled Lists

Compiled lists are highly targeted and can be cost-effective, depending upon promotion and marketing strategy. These lists are made up of qualified sales leads and mailing lists for business-to-consumer (B2C) and/or business-to-business (B2B) products and services. You can buy compiled lists or rent them for a certain amount of money.

 

Buyers’ List

Closing sales can be faster if there is a strong buyers’ list. Such lists can be made by contacting list brokers; search for them online and in trade publications’ classified sections. List brokers can offer names and addresses of buyers in all types of targeted area, even offering demographics to help nail sales.

 

Differences

The main difference between compiled lists and buyers’ lists is compiled lists from generalized sources like telephone directories, credit bureaus and annual reports. The buyers’ lists contain contact details of the customers who have agreed to be contacted, most often, and they are known to buy, not just be tire-kickers.

 

·         Compiled mailing lists are usually very vast. They need to be narrowed down to the work needed to perform.

 

·         Buyers’ lists are more targeted but do get preference over compiled lists when it comes to online and offline marketing or finding clients, as these people are proven shoppers that were closed on sales of others, thus more likely to buy again in the future, trusting the process, selling avenue and sellers.

 

Size of the compiled lists themselves can be much more important that the buyers’ lists sometimes; in short, size may matter. If the product needs to be advertised on a larger basis and has to include each and every household in a particular area, then a compiled list is needed. While buying lists, the cost difference between these lists tends to also be considerable. The response lists are more expensive while compiled lists are considerably cheap.

 

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.

Print On Demand is a term that has been thrown around for some time now. It typically relates to online internet purchasing, where a client can log into a website, load or choose artwork, sometimes allow text information to be inserted and then print and ship to the client.  This is a great source for those that do not need personal service.

There are some drawbacks, such as the aforementioned lack of service. A lot of POD outlets provide very little or no customer service, and rightfully so since they tend to have to sell their product at razor-thin margins.

Sometimes there are stipulations such has having to buy a minimum amount of stock (i.e. shells) that is printed with basic information, with variable information to be inserted online later and printed again. Also, with products such as business cards, it is very common for a client to have to enter information and place an order for each card needed, rather than being able to enter and print multiple cards at a time.

People seem to like the ‘whiz-bang’ features of Print On Demand. Most online sources have a function where a template proof appears on the screen, and when information is changed, the changes take place in real time as you are viewing the proof.

Check out ProjectCenter’s services at www.makepapereasy.com.

For a Consumer Data Mailing List, there are multiple geographic selections to choose from:

Zip Code, Zip Range, Carrier Routes, Radius, City, State, County, Multi-Location Radius, Area Code, Phone Prefix, DMA Code, Census Tract, CBSA.

Check out ProjectCenter’s website at www.makepapereasy.com.

There are printers in the industry, typically in the commercial space, that will tell a broker that they “work with brokers”. What they don’t tell brokers is that it won’t stop them from calling broker’s clients directly. This tactic is called ‘poaching’, which is a despicable approach to business. Not to mention, it condones a bad reputation of the entire broker community, which is not a surprise when you consider the direct model of print business. 

As an example of how disloyal and diabolical these printers can be, there is a local Phoenix printer that, at one time, went so far as to recruit all the best print sales people in the area, offering higher salaries than the competition. All those sales people brought their clients with them, and after a year, the printer fired most of the sales staff in an attempt to retain the clients.

This is definately the kind of company that brokers need not deal with. Should a broker need to do business with a direct-model printer (maybe they have an offering that no one else has), then definately get a non-compete written up by a lawyer.

Check out ProjectCenter’s website at www.makepapereasy.com.

Business mailing lists typically only have a 80% accuracy rate. This is due to the fact that most business data is voluntarily offered by the businesses to D&B, rather than a company pulling information from a database.

Check out ProjectCenter’s website at www.makepapereasy.com.

When using the household income variable while running an Occupant List (a basic list of all addresses in an area), be sure to know that the general minimum should be 70k ($70,000) for the list to provide thorough information. If a client is looking at a household income of less than $70k, then it is best to run what is called a Consumer List.

Check out ProjectCenter’s website at www.makepapereasy.com.

Some clients may have heard a broker or printer mention an iGen in the past, along with many other names in the industry. An iGen, or what is currently known as the iGen3, is a digital printing press (http://www.xerox.com/digital-printing/digital-printing-press/color-printing/xerox-igen3-110-90/enus.html). 

Orginally, the iGen was meant for copy shops, that were consistantly running upwards of 5 color copiers at a time, and were looking to consolidate. That said, the iGen has a reputation of being a souped-up color copier, but with fast speeds, no set up (which means no minimum quantities), and better quality print than a copier.

With these attributes, the iGen has become a very popular solution for short-run (less than 1000 units) print and variable data (personalized printing) projects. Real Estate firms and Title agencies love this print offering, because these sort of companies are based off the individual, and individuals don’t necessarily have the money to dish out for large-quantity print work. At the same time, the competitive nature of their businesses does not give them time to wait 3-5 days for a print job. The iGen has become a great solution for these situations.

The iGen is most commonly used to print brochures, books, flyers, postcards, newsletters, catalogs, manuals, Point of Purchase materials, sell sheets and more.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.

A Real Property Data List is an extensive list of verified homeowners, and is compiled from county and assessor files. Like the Occupant List, the Real Property List is determined by area.

There are chargeable selections to choose from such as Total Loan Amount, Loan to Value Range, 2nd or 3rd Mortage, Loan Amount, Loan Date, Loan Interest Rate Type, Loan Lender Type, Owner Type, Housing Type, Home Purchase Date, Home Purchase Amount, Available Home Equity, Home Market Value, Delinquent Tax, Delinquent Tax Year, Square Footage or Lot Size, Number of Bedrooms, Number of Units, Year Built, Length of Residence, Fireplace or Garage, Pool, Heating & Cooling System, Age, Gender, Marital Status, Estimated Household Income, Age of Children, etc.

Check out ProjectCenter’s website at www.makepapereasy.com.

It is very common for clients to push for sooner-than-expected project completions. This can be directly correlated to insufficient planning, which can be directly correlated to an unintended lack of printing awareness.

Let it be known that, as a general rule of thumb, simple offset print jobs take 3-5 days to process. This 3-5 days would include the printing process and delivery, but does not include designing, prepress designing, mailing, or finishing services such as folding, binding, foiling, embossing, etc.

As for designing, there can be no general estimated time given. Each project is treated separately and requires an individual estimate. Prepress designing, which includes the proofing process, can take as little as 1 day if the proof is approved in an immediate manner.

For each finishing service provided, it is suggested to add 2 more days to the project.

For mailing services, if the mailing list is provided in a prompt manner, adding 2-3 days to your project is customary.

Check us out at www.makepapereasy.com.