Specialty lists are available to clients seeking to get ahead of their competitors. These lists include New Movers, Pre-Movers (people that have put their house up for sale), New Homeowners and New Borrowers.

Have you ever received a printed marketing piece in the mail that is specifically personalized with your name?

Welcome to Variable Data, a process by which each unit of a printed material has revelent information pertaining to each person receiving the mailing. Most commonly, the receivers name will appear in the artwork. Other examples might be birth dates, addresses, a reference code, etc.

This process is done the combination of excel spreadsheets, artwork and mailing software.

Check out ProjectCenter’s website at www.makepapereasy.com.

A Consumer Data List is a list that provides information on non-business related people. As the name would suggest, this data is best used when businesses are trying to get the attention of the consumer.

Some of the free selections that can be made to fine-tune a list:

-Age

-Income

-Gender

-Marital Status

-Households with children

-Age & gender of children

-Households with seniors

-Homeowner or renter

-Home value

-Year home built

-Length of residence

-Verified homeowner flag

There are other chargeable options such as Date of Birth, Education Level, Occupation, Number of Children, Investors, Net Worth, Ethnicity, Religion, Email Users, Housing Type Detail, Home Purchase Date, Loan to Value Range, Available Home Equity, Hobbies & Interests, Ranking Invitiation to Credit Approvals, Credit Card Users, New Bank Card Issued, Mail Order Buyer, Types of Retail Purchases, PC Owner, DSL/High-Speed User, New Parent, Recent Mortgage Borrower, Recent Home Buyer, Child Nearing High School Graduation, etc.

Check out ProjectCenter’s website at www.makepapereasy.com.

An Occupant Data List is simply a list of all addresses within an area. Occupant Lists typically do not include names, and are usually used for the purpose of saturating an area with printed marketing materials.

Common selections available for Occupant Lists are as follows:

-Radius by distance or drive time

-Dwelling type (single-family homes, multi-family, trailers, businesses)

-Route type (city, rural, p.o. box)

-Median income

-Median home value

-Percentage of households with children

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com.

All business mailing lists are compiled through D&B data. Although not the most concise of lists, it is still a great tool for marketing purposes.

Some free options to help tailor a list are:

Employee Size

Sales Volume

Year Started

Headquarters or Branch

Minority Owned Business

Other options with a premium are Exact Employee Size, Exact Sales Volume, Franchise, Cottage Industry, Import or Export, Owner’s Ethnicity, Women Owned, Small Business, Gender of Contact, Legal Status, Owns or Rents, Public or Private, Square Footage, Subsidiary, Phones, Contacts, Job Titles, Franchise Name, Fax Numbers, etc.

Check out ProjectCenter’s website at www.makepapereasy.com.

ProjectCenter is starting a marketing campaign to increase revenue. The campaign is to last 6 months and is focused on businesses within a 2-mile radius of our main location. Currently, the mediums we already have in place are: face-to-face sales visits, emails, postcard direct mailings, transit shelter advertising and bus bench advertising.

We are accepting comments as to what other mediums, or marketing ideas, might help us with the above mentioned criteria. We welcome your feedback.

Check us out at www.makepapereasy.com.

Mail marketing has become a common business practice to promote products and services. These mailing tips will improve your results:

1) Create a targeted mailing list that includes the group most likely to buy your products or services.
2) Design the marketing product with the goal of creating an emotional reaction. People buy based on emotion and shop based on logic (warning: too many facts and figures may prevent a response to your piece).
3) Design the marketing product with an action item, such as ‘Call us at 602-252-6655′, or ’Check out our website at www.makepapereasy.com’, etc.
4) Create the marketing product to be quick to read, with a clear message.
5) Time your mail to arrive on Tuesdays or Wednesdays, which are the lightest mail days (less competition).

Check us out at www.makepapereasy.com.

It is very common for clients to send mailing lists, in excel format, that have extraneous information (i.e. email addresses, account numbers, etc.) not needed for the labeling of the printed materials. This is not too big of an issue if it is a long-term client, because a good broker probobaly knows what is needed and what is not. Even with that said, it is still a good idea to keep the mailing list as clean as possible, to reduce the risk of poor results.

An incident happened to us where a client had all kinds of information on a mailing list, which we eliminated in the past without issue. In this case, there was information that was needed, and subsequently, mail ended up getting returned. Although that wasn’t a great experience, it forced us to always provide a proof of the label information before mailing any product, for all future mail orders (does your broker provide mail proofs???).

It isn’t absolutely necessary to prune your mailing list, because the mail house should be able to provide that service and provide a proof, but if you can limit the risk, why not do so?

ABOUT PROJECTCENTER

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.