These principals can apply to many design projects you might encounter, but brochures with their emphasis on both copy and images are a particular challenge. When handing off your brochure project to a designer it is most helpful to have all of the checkpoints below:


• Correct specs for printing – brochures come in all kinds of shapes, folds and sizes. Some printers require bleeds and crops while others do not. Some require extra resolution, specific color saturation, or certain file formats and settings. By knowing this info up front the designer can make the appropriate accommodations from the start -saving themselves time and clients money.


• Images – if you have images of your logo, product, projects, building, principals, etc., dig them out and hand them over at the start. Even if you don’t think they are useful, the designer may see the potential or significance within them. You may also be able to acquire images from your manufacturers or distributors if you have any. They sometimes have very high end photography that they are willing to share for free. If you have no images to offer then be as clear as you can about the type of images the artist should look for. There are literally millions of stock images to search through, but be flexible, sometimes there just isn’t that exact image you are describing.


• Copy – To remove the guesswork, you can write the copy for the brochure, sectioned off exactly the way you want it. But allow the artist to edit the copy as needed or be prepared to do so yourself. You can also provide other pieces to pull copy from. It’s best to let the artist know points that have to be emphasized and whether to pick up the copy verbatim. It’s also a good idea to give the artist an outline of what copy should appear in given areas of the brochure.


• Preferences – are there certain fonts or colors you absolutely love or hate? Can you provide samples of other designs you like? Any input that a client can provide that would help an artist zero in on the right direction is crucial.


After all, clients and artist are both on the same team. When a client succeeds with the designs, the artist becomes successful too. Clear communication from the very start give the designer a step in the right direction and helps promote a positive experience for all.


Post written by KRSmith at


ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit or follow us at


There are 11 comments for this post.

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  3. Advertising Fizz on April 21, 2009 4:20 pm

    A Better Client = A Better Brochure…

    When it comes to brochure design, multiple factors can make (or break) the success of the project. This means that you need to be a very thorough and helpful client so your designer can create that perfect look for your brochure. Here are just a few ar…

  4. On Brochure Printing on April 21, 2009 4:21 pm

    These are great tips for being a helpful client. Another tip: be clear on your brand colors, fonts, etc. You could even send past designs that have the look you desire to your designer. If you don’t have brand information yet, then be very clear on the image you want your company to have so your designer better knows how to create a brochure that reinforces that image.

  5. Algunos puntos a tomar en cuenta en el diseño de folletos | Adventure Graphics on January 6, 2010 9:32 pm

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