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It’s best to consider this when your logo is first designed if at all possible. In most cases, embroiderers require a clean, vector version of your logo- free of gradients and fine lines. I approach logo design with all type of applications in mind.

I begin with vector.

Vector art is designed in a manner that is highly reproducible. Raster art, like photographs is made up of tiny blocks of color. When those blocks are greatly increased in size, you will begin to see jaggedness to your image. We’ve all seen this before. With vector art, the lines and curves are actually mathematically calculated. You have two points with a line or curve in between and the program calculates the exact dimensions and curvature. Therefore, with vector art, when you increase the size -even to fit the side of a blimp – it will be perfectly clear because the program recalculates the math to your new dimensions. This precise approach allows an embroidery machine to most accurately reproduce your logo.

I also begin my logo designs in black only.

It has been said that if your logo looks great in just black it will look great no matter what. There is some truth to that. Narrowing the color to just black causes a designer (and a client) to focus on the actual design of a logo. Forcing them to create solutions that will stand up no matter what the situation is. Have you ever seen a logo used in a way that was not appealing or easy to read? If so, I’m willing to bet they didn’t start with a black only logo. The other bonus to beginning this way is that you will have an advantage when it comes to the number of colors in printing or embroidery. You will be able to embroider it in a single color that compliments your product. Say your company logo is blue and black. Blue lettering might not look good on a black shirt, and the black lettering would be lost completely…vice versa on a blue shirt. With a one color logo option, white lettering would look great on either color, be highly readable and would still keep with your corporate colors!

This doesn’t mean you can’t have your logo with all of the bells and whistles. By beginning with a basic black vector design and elaborating from there, you end up with a logo that will be reproducible in a variety of uses. After all, if you are going to pay for a logo to brand your company, it would be a shame to have to redesigned it or be forced to deviate from your branding image when you come across a situation where it doesn’t work!

Post written by KRSmith at www.khrysser.com.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com.

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