Often, a print supplier finds themselves inadvertently put in the position of making decisions for clients. There are many decisions that could be made along the process of printing, from the designing of the artwork to the printing of the product, etc.

Some suppliers make the unfortunate choice not to ‘bother’ their clients with options. This is, of course, a big mistake. When making decisions for the client, the supplier heightens the risk of customer dissatisfaction.

Word to the wise: Put the burden on the clients’ shoulders. Provide proofs. It gives them more control, and they will most likely be satisfied. Even if they are not satisfied, they will at least know that it was their decision that led to the unfortunate outcome.

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