A client came to ProjectCenter for greeting cards, but was intent on differentiating themselves from the competition. Not a bad idea by any means, but there was an issue when coupling the artwork and the stock that was chosen- the client had a photo that they wanted printed on linen cardstock.

Photography, photographed artwork, or scanned artwork are detailed and need to be as crisp as possible, in order to deliver quality work. Lots of effort goes into photography or the creation of artwork, so it is crucial that these formats go to print in the correct manner.

Here is the issue: Regular paper is not suitable for high quality images. This is due to the fact that when the ink makes contact, it soaks into the paper and slightly bleeds. For example, try dabbing a drop of water on to paper. The water soaks in and spreads out. Because of this, images become slightly tainted, and all the work put into the original piece is wasted.

This is why high quality images are normally seen on coated paper or coated cardstock. In these cases, the ink lays on top of the paper, creating more of a pure transfer.

Check us out at www.makepapereasy.com.