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Some clients may have heard a broker or printer mention an iGen in the past, along with many other names in the industry. An iGen, or what is currently known as the iGen3, is a digital printing press (http://www.xerox.com/digital-printing/digital-printing-press/color-printing/xerox-igen3-110-90/enus.html). 

Orginally, the iGen was meant for copy shops, that were consistantly running upwards of 5 color copiers at a time, and were looking to consolidate. That said, the iGen has a reputation of being a souped-up color copier, but with fast speeds, no set up (which means no minimum quantities), and better quality print than a copier.

With these attributes, the iGen has become a very popular solution for short-run (less than 1000 units) print and variable data (personalized printing) projects. Real Estate firms and Title agencies love this print offering, because these sort of companies are based off the individual, and individuals don’t necessarily have the money to dish out for large-quantity print work. At the same time, the competitive nature of their businesses does not give them time to wait 3-5 days for a print job. The iGen has become a great solution for these situations.

The iGen is most commonly used to print brochures, books, flyers, postcards, newsletters, catalogs, manuals, Point of Purchase materials, sell sheets and more.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.

Comments

There are 2 comments for this post.

  1. McNasty on July 26, 2012 8:03 pm

    Thanks for the post! Is this a complicated machine, or is it easy to use?

  2. Ernie Buckley on September 8, 2012 9:18 am

    Is the iGen3 a toner printer or a inkjet printer?

    Regards,

    Ernie

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