Clients will sometimes become very impatient about having to approve artwork (proofs) before sending the project to print. This mainly because the client does not allow themselves enough time for the proofing process. With proofing included in a project, there is no such thing as 48-hour printing.

Everyone loses when there isn’t a proofing process in place. The clients are at risk of getting a product that is not to their standards, and the printer is at risk of losing money and/or losing a client.

It is highly suggested that if a client does not want to go through a proofing process, a printer should create a waiver form for clients to sign.

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