For those clients that definately know that they have long-lasting marketing materials (i.e. brochures, etc.), that will not need changes, then ordering large quantities is not a bad idea.

There are 2 ways where money is saved with such logic.  First, printing prices always go down per unit when the transaction is larger. This is mostly due to the fact that set up charges become absorbed as more units are printed. Second, buying stock limits a client’s ability to make unneeded changes in the artwork, because orders will naturally be requested less often. Most clients do not realize that for every change that is made on graphic art, a fee design fee is incurred.  

It is understood that a client would want to order as little as possible when there is a short-term project involved, or the material is in a testing phase, but bigger transactions should be considered for those items that remain consistant.

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