Promoting business can be very tricky at times to make sure to get the most out of the time, effort and money for a great ROI (return on investment). There are several ways of doing this like postcard promotions, sales letters, tele-sales, email marketing and more. A popular means of marketing is making use of specialty catalogues.
However, creating a specialty catalogue may not be an easy thing. Several things need to be considered for this purpose. A few creation tips on hand, like the following ones, can give a business venture a real boost:
- Short description: A specialty catalogue is a medium to market several products at the same time. As a specialty catalogue has a long list of products, people who are expected to read them will not like spending much time reading descriptions for each product. Therefore, it is very important that these descriptions be as brief as possible.
Keep in mind that the main idea behind specialty catalogue is giving short but attractive descriptions.
- Precise description: Although it is necessary to describe the product in limited sentences, the description should be targeted and ‘to-the-point’. Mention the major features & benefits (or even just the main one), that people usually desire for such a product. Do not try to include more points; just include the most important ones in the space allotted.
- Specific products only: Make this a specialty publication, so all the products included should be related to the same specialty. Readers are seeking this convenience.
- Catchy line for the catalogue: A catchy headline, which describes the specialty of the catalogue, can be very useful.
- Product and even page headlines: Headlines are very important for each product and product categories. However, avoid including the product description in headlines. For example, if you are selling diet pills, write a headline that says, “Want to lose weight?” to highlight the purpose of your product instead of just stressing your product’s name.
- Letter from company: A letter from company is something that most customers look forward to reading. Therefore, one of the most important catalogue creation tips that should be followed is to add a genuine company letter if possible. This letter should explain the quality of products from this company, guarantee (if any) and this company’s commitment to its customers. If a letter from the president of the company can be included, it will add a friendly touch to the catalogue.
- Different space for different products: In the catalogue, there will be some products that are in great demand from customers, while there are some, which are not. Most people will give equal highlights to both these types of products. However, remember that it is very important that the customers locate the product of their interest easily among the list of products. Example: place top selling, well-recognized, popular items or specials on the covers to get readers to pick up the publication.
By just making use of a few these simple specialty catalogue tips, a business can be set up or expanded in just a short time. Keeping an open mind, and accepting new creative input from friends or colleagues, can also help in designing a better specialty catalogue.
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ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com.
