Lithography is a printing process that uses an ink & water process to create an image. The positive part of an image is an ink, while the negative image is water. When the plate is introduced to a compatible ink and water mixture, the ink will adhere to the positive image and the water will clean the negative image. This allows for a relatively flat print plate which allows for much longer runs than the older physical methods of imaging (e.g., embossing or engraving).

Read more here: http://en.wikipedia.org/wiki/Lithography

Check out ProjectCenter’s website at www.makepapereasy.com.

For those clients looking for that gold, copper or other metallic color, there is a solution. Albeit, a solution that will cost a little more and needs guidance.

MetalFX Technology (www.metal-fx.com) manufacturers a “special” ink that results in a metallic shiny look. Printers have to be licensed by MFX in order to print with their inks. Designers need to get with the licensed printer, to get the software they need to create the artwork appropriately. MFX offers samples through online request. Check them out, and ask your broker to help guide you through this process.

Note that MFX is not the only company out there providing this kind of ink. Metallics Unlimited is another brand that apparently achieves a metallic look by simply adding a silver spot color to existing inks, which may be more of a cost-effective route. The brand that is used is usually dependant on what the printers are offering.

Check out ProjectCenter’s website at www.makepapereasy.com.