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Posts Tagged ‘ offset printing ’

We now offer Green alternatives for your printing. We use recycled papers, soy/vegetable inks and Zero VOC solvents in order to reduce pollution and improve employee safety. Let us know if you want to go green!

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ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com or follow us at http://twitter.com/ProjectCenter.

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PMS stands for Pantone Matching System. Sometimes clients prefer this type of printing to either save money, guarantee color consistency, or to print with speciality colors like metallics.

 

Often times, clients will prefer to save money on certain printing items such as envelopes, letterhead, an business cards and turn to 2-color PMS printing instead of the traditional 4-color printing.

 

A PMS color is an actual ink that is purchased in the desired hue – not mixed from the traditional cyan, magenta, yellow, or black inks. Think of it it terms of nail polish or car paint. You don’t buy a blue color paint and try to mix it with a yellow paint in order to touch up your green car. instead, you buy the manufacturer paint for your exact vehicle and color, so when you do the touch up it matches you car perfectly. Likewise, when you print a PMS color it should match perfectly from the first print to the last, even if you print at different printers, and even if you print your pieces at different times.

 

In some applications such as packaging, a client may choose to add a metallic color to a four color project, which in turn makes it a 5 color printing job. PMS inks come in a variety of metallic colors and can really make a great design shine!

Post written by KRSmith at www.khrysser.com.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com or follow us at http://twitter.com/ProjectCenter.

 

 

 

 

What is Giclee?

December 16, 2008 | No Comments | Printing

Giclee is a type of printing that allows art and photography to be printed on materials such as canvas or special photo paper. Designers will often ask, because people sometimes do not understand the term Giclee, if a printer can ‘print on canvas’. Certain machinery is needed for such a print job. Thus, only certain printers offer this service.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.

When a client requests an estimate on a packaging project, there are four basic questions to ask:

1) What type of product? – In other words, is this a Straight Tuck End, Reverse Tuck End, Auto Bottom Box, etc (more to come on these, but check out http://www.allpack.com/packaging_school/apc_guide_tube_style_cartons_defined.html).

2) What substrate or material?- This could be C1S cardstock or Clay Coated News Back (CCNB), etc.

3) What are the dimensions? Always get the dimensions in Length x Width x Depth.

4) What is the quanitity needed?

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.

Slow down Cowboy! I am not talking about what you think I am. Get yer mind out of the gutter.

When I refer to PMS, I am talking about the Pantone Matching System. Pantone, Inc. (www.pantone.com) is a company that creates color, so to speak. In technology, as an example, there are many standards such as IEEE, USB, 802.11 and so on. In the marketing and design industry, Pantone acts as the standard language for color across the world. They create the colors, code them with numbers, manufacturer to color tools like color wheels, etc. Some industries that use color in a critical sense are digital technology, fashion, home, plastics, architecture, contract interiors and paint.

Obviously, this is used in printing as well. Especially amongst larger companies, color for branding purposes becomes important. When these companies deliver a graphic design that needs to be printed, it is common for them to supply PMS color numbers. When these number are supplied, the printer needs to match these colors in the print process. If not, the work becomes garbage.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.

Book, Text and Cover are names referring to the kind of paper used in a printing job. Most commonly, you’ll hear terms like ‘100lb Gloss Book’, ’80lb Gloss Text’ or ‘130lb Gloss Cover’.

Text and Book are essentially the same paper. It depends on who you talk to. This type of paper stock is typically used for brochures, flyers and posters, which has the thickness of a regular piece of paper, generally speaking.

Cover is a thicker paper stock that verges on the thickness of cardstock. Cover, as its name would suggest, can be used for the outside cover of pamphlets and booklets, as well as postcards and business cards.

 

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com.

In continuing the concepts of digital printing and offset printing, from our last article at http://www.makepapereasy.com/blog/digital-printing-vs-offset-printing, we found a more recent blog post at PrintCEO discussing the market-share of both technologies:

http://printceoblog.com/2008/11/digital-offset-cross-over

 

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com.

Unlike basic sheetfed offset printing, where the pricing is based on each unit, banners are priced based on each square foot. This is mainly due to the fact that banner printers by their materials by the square foot, so they pass on the same pricing structure to the client, with printing built in of course.

So if the banner is $5 a square foot (not real pricing here), and you have a banner that is 6 foot by 9 foot, then the total would be $270 (6×9=54; 54×5=$270).

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com.

This is really a classic issue that happens in any sales environment, so I felt the need to share it:

A client made a request for 1000 flyers, specifically sighting quality as their main motive. They wanted sales slicks that would represent them at a well-known trade show, so they wanted magazine quality work. The price quoted was around $200, to which they replied they wanted to see the price of a job quoted on a copier, which immediately contradicted their quality motive. 

The price for the copier job turned out to be around $300. What??? The client couldn’t understand why the something of lower quality would be higher in price. We explained that while copier prices remain the same price per unit, the offset printing price per unit goes down as the quantity goes up. Not believing us, the client then bid us out on the job, only to find out that we were right on target.

Two weeks later, due to them waiting for their “cheap” graphic designer to complete the artwork, they came back asking for 100 units of the flyers. The price for printing was around $100, and the price for copy work was around $50. Again, the client was dismayed. “Why is the copy price lower than the print price this time?”. We had to reiterate that the price per unit for printing goes down as the quantity goes up, which would suggest that the price per unit goes up when the quantity goes down.

So the client wanted to see a sample of the copy work, but they were not satisfied with the quality. At the same time, they did not want to pay $40 more for the offset printing quality. 

We asked them, out of curiousity, what they paid their graphic designer for the artwork, and they said $150. We told them we could have gotten that artwork done for them in one hour, and we charge around $70-$80 per hour. The math: $150 – $80 = $70 saved. That savings would have nearly paid for their print job.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com.

When making and printing packaging, such as display boxes, there are some certain terms that one needs to know. These terms are for the communication between the seller, a die-cutting firm and designer, and not so important to the print. A printer will simply print whatever is needed on to sheets of cardstock, that then gets turned over to a die-cutter that cuts, scores, glues and folds to spec. If the designer and the die-cutter do not communicate, and the specs are not exact (i.e. a measurement or the artwork is millimeters off target), the project will become waste. Once the package is assembled, it will become quite clear that something is not right (i.e. the design is not positioned correctly or the box is not geometrically sound).

Now for the first term- Pylocks. Unfortunately, a photo can not be supplied here. 

As an example, if you take a box of pain relievers off the shelf of a grocery store, look at the lid of the box.  Opening the lid, you will see that the lid has a lip. Between the lip and the “top” of the box, there are slits on either side. These slits are the Pylocks that allow the lid to naturally lock with the underlying flaps.

 

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com or follow us at http://twitter.com/ProjectCenter.

RGB is for viewing and CMYK is for printing.

Color Modes and When to Use Them:

Bitmap: 1-bit color. Pixels are either black or white. Good for simple line art with no shades of gray, no fuzzy edges. If you are saving to EPS format, remember to check for “Transparent Whites” if you want the black areas to be solid but the background to be “clear.” Be VERY careful messing with the Halftone Screens. If you want a cool T-shirt, silk screen effect, go for it, otherwise be prepared to see you work mangled beyond belief. To make this format more workable, you can convert it to Grayscale (then to duotone, or CMYK or RGB, etc.). If you have something in another format you have to convert it to Grayscale first, then Bitmap will become an option. Bitmaps are good for line art, doesn’t always need trapping, and can be colorized in programs like PageMaker into solid inks.

Grayscale: 8-bit color. Pixels can be black, white, or any one of 256 shades of gray. Good for black and white photos and illustrations. Full color images can easily be converted to grayscale for publication. (But if you want to see a full color–CMYK or RGB image as a grayscale, without actually converting it.

 

Check out ProjectCenter at www.makepapereasy.com, or call us at 602-252-6655.

In the printing world “Four Color” is FULL color. The four colors are the primary colors used to “mix” thousands of other colors in the spectrum. Imagine your old box of crayons: Red, Yellow, Blue, Black and White. With the first three you could mix Orange, Green and Purple. By adding Black you could darken any shade. By adding White you could lighten any tint. By mixing a primary (like Red) with its complimentary secondary (Green) you could get a Brown.

In printing, instead of crayons, we have Cyan (a light blue) Magenta (a cool red) Yellow, and Black inks. Where’s White? It’s the paper color. So we use these four colors (plus the paper) to visually “mix” all the colors in a full color photo or graphic. CMYK is the shorthand for these four “process colors.” If we mix all the inks together you head darker and darker. Less ink coverage allows the “white” to show through from the paper. This is where we get light pastel tints.

Go back to your box of crayons; all the special colors–including silver, bronze, and that cool gold one–can be considered “spot colors.” These colors we create by premixing a particular supply of ink; green, pink, tan, brown, teal, adobe, maize, metallic, pastels, etc. If you absolutely positively have to have a certain color, you pick one of these “spot” colors from the Pantone color chips.

If you need certain chartreuse we can direct you to a Pantone color chip. These are good for printing one, two or even three colors. Once you get to four specific Pantone colors you want, you might want to get a quote on going with the cheaper, process equivalents (Cyan, Magenta, Yellow, and Black). If you have to have a particular color, not easily recreated with the process inks, and you need a full color photograph too, you might be heading into 5- and 6-color land. Be prepared for higher costs.

Check out ProjectCenter at www.makepapereasy.com or call us at 602-252-6655.

 

Some of the tips and tricks about the blue in printing:

-What’s A Blue line?

It’s a tool for proofing your printing project before going to press.

-Why is it blue?

The yellowish paper is photosensitive. When exposed to UV light, unprotected areas turn blue. In the olden days, proofs were made that produced images in brown. They were known as Van Dykes, as in Vany Dyke brown.

-How come my multi-color piece is just various shades of this blue color?

The various negatives that will be used to actually print your project are each exposed to the same piece of blue line paper, one at a time. The lighter inks that will be used get less exposure time, revealing a lighter blue.

-Why isn’t it the same as a color proof?

Color proofs can be made from the negatives, but they are far more expensive and time-consuming. Bluelines are cheaper and faster. The trend is actually going to imaging color proofs to the same matrix as the film or plate creation, but using toner and special paper. Running to an average deskjet or laserprinter isn’t as accurate.

-What should I look for on a blueline?

Bluelines were originally best for making sure the printer’s mechanicals included all the text and graphics you wanted. And to make sure all your photos were correctly scanned and placed into the right position.

Now, with desktop publishing and deskjet proofs provided by the client, bluelines are to make sure no fonts were left off (resulting in Courier instead of your desired typeface), to check that multi-page projects are correctly ordered, and that the job is correctly trimmed.

-What should I not be concerned with on a blueline?

Well, it’s the worst time to reconsider your content (unless you really want to repay for all new film and a new set of film).

It’s also not good for checking ink coverage, color separations, nor exact trapping. Bluelines aren’t extremely accurate for paper choice, since the paper used is in no way accurate to what stock will be used on the presses. The texture and thickness also has nothing to do with the final paper stock that will be used.

Check out ProjectCenter’s services at www.makepapereasy.com.

 

A Pillow Pack is a form of packaging that can be printed on and is often used in marketing scenarios and/or gift giving.

Pillow Pack Packaging

Pillow Pack Packaging

A Pillow Pack is very attractive in its style, and is very easy load and unload. Thus, it is often used by outfits that want to represent themselves as high quality establishments.

There are important items to note regarding the Pillow Pack: 1) Make sure the printer is setting up the job so the paper grain goes the length of the box once it is cut; 2) Make sure the printer is using or recommending the proper paper stock; 3) Make sure that, if the printer is not also the die cutter, that the both the printer and broker are in close communication with the die cutter, because a die cutter knows exactly what needs to be done in order for the job to be perfect.

Check out ProjectCenter at www.makepapereasy.com.

When printing a catalogue via a web printer, money can be saved when you print in slightly smaller sizes. To understand this concept, one needs to know the difference between web printing and other more common printing processes, such as sheet fed printing.

Sheet fed printers run large sheets of paper stock through a printer, and then the sheets are cut down to the sizes that were requested. Because the sheets are always the same size going into the printer, the cost is goods is the same everytime. Thus, size does not matter in terms of cost savings. Web printers stock their paper on very large rolls, which allows them to cut off the paper at any place they choose. This gives them the advantage of saving paper, resulting in a lower cost of goods. This savings is usually gets passed on to the client.

So, something as simple as printing a 8.25″ x 10.75″ catalogue, rather than a 8.5″ x 11″ catalogue can save a client quite a bit money when going through a web printer (a 1/4″ difference can amount to a 25% to 50% savings).

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com or follow us at www.twitter.com/ProjectCenter.