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Posts Tagged ‘ Printing ’

What is Giclee?

December 16, 2008 | No Comments | Printing

Giclee is a type of printing that allows art and photography to be printed on materials such as canvas or special photo paper. Designers will often ask, because people sometimes do not understand the term Giclee, if a printer can ‘print on canvas’. Certain machinery is needed for such a print job. Thus, only certain printers offer this service.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.

Prefect Binding is the type of binding you would find on a paperback book. It looks clean and you can print on the spine. In order to print on the spine, you want to have enough thickness in the book so that the printed text is readable. It is suggested to have enough pages to make at least a 1/4″ spine thickness. The number of pages will be dependent on the type of paper stock being used.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.

When a client requests an estimate on a packaging project, there are four basic questions to ask:

1) What type of product? – In other words, is this a Straight Tuck End, Reverse Tuck End, Auto Bottom Box, etc (more to come on these, but check out http://www.allpack.com/packaging_school/apc_guide_tube_style_cartons_defined.html).

2) What substrate or material?- This could be C1S cardstock or Clay Coated News Back (CCNB), etc.

3) What are the dimensions? Always get the dimensions in Length x Width x Depth.

4) What is the quanitity needed?

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.

Slow down Cowboy! I am not talking about what you think I am. Get yer mind out of the gutter.

When I refer to PMS, I am talking about the Pantone Matching System. Pantone, Inc. (www.pantone.com) is a company that creates color, so to speak. In technology, as an example, there are many standards such as IEEE, USB, 802.11 and so on. In the marketing and design industry, Pantone acts as the standard language for color across the world. They create the colors, code them with numbers, manufacturer to color tools like color wheels, etc. Some industries that use color in a critical sense are digital technology, fashion, home, plastics, architecture, contract interiors and paint.

Obviously, this is used in printing as well. Especially amongst larger companies, color for branding purposes becomes important. When these companies deliver a graphic design that needs to be printed, it is common for them to supply PMS color numbers. When these number are supplied, the printer needs to match these colors in the print process. If not, the work becomes garbage.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.

Book, Text and Cover are names referring to the kind of paper used in a printing job. Most commonly, you’ll hear terms like ‘100lb Gloss Book’, ’80lb Gloss Text’ or ‘130lb Gloss Cover’.

Text and Book are essentially the same paper. It depends on who you talk to. This type of paper stock is typically used for brochures, flyers and posters, which has the thickness of a regular piece of paper, generally speaking.

Cover is a thicker paper stock that verges on the thickness of cardstock. Cover, as its name would suggest, can be used for the outside cover of pamphlets and booklets, as well as postcards and business cards.

 

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com.

In continuing the concepts of digital printing and offset printing, from our last article at http://www.makepapereasy.com/blog/digital-printing-vs-offset-printing, we found a more recent blog post at PrintCEO discussing the market-share of both technologies:

http://printceoblog.com/2008/11/digital-offset-cross-over

 

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com.

Unlike basic sheetfed offset printing, where the pricing is based on each unit, banners are priced based on each square foot. This is mainly due to the fact that banner printers by their materials by the square foot, so they pass on the same pricing structure to the client, with printing built in of course.

So if the banner is $5 a square foot (not real pricing here), and you have a banner that is 6 foot by 9 foot, then the total would be $270 (6×9=54; 54×5=$270).

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit www.makepapereasy.com.

Every size of mail has specs to allow the mailer to print and send the materials efficiently. From the lower right corner of a 6×9 postcard, the address space needed is 1 1/2 inches from the bottom and 4 inches from the right, and the barcode space needed is 5/8 inch from the bottom and 4 3/4 inches from the right.

Address space: 1 1/2″ x 4″

Barcode space: 5/8″ x 4 3/4″

 

Check out ProjectCenter at www.makepapereasy.com or call us at 602.252.6655. Please feel free to comment.

By taking advantage of Windows 95/98’s shortcuts, it is so easy to let the computer do all the work….

What is the best way to print PRN files and what is a PRN file?

A PRN file is a special type of file which contains instructions for a printer, it tells the printer what to print on the page and where, as well as which paper tray to use, what the paper size is and a number of other controls. Open a .PRN file in any text editor, but first check whether it contains any junk or any other unnecessary code.

PRN files are usually created automatically by a printer driver. In fact, this is the primary purpose of the printer driver- to translate the generic output from an application such as Word or Notepad into something the printer can understand and interpret. Normally this whole process of creating the PRN file is transparent that even a lay man can print a document in their favorite application.

There can however be some uses for intercepting and capturing a PRN file before it gets to the printer. Having the PRN file offers one an option to reprint the document without running or even having the original application that created the file. Print to File is perfect for being able to reproduce an exact print out time and time again. Knowing how to print the PRN file is the only requirement, which is where PrnPrint enters the picture.

PrnPrint (386k – W9x/2k/XP) is a free program that has a option to easily print captured “Print to file” files, (*.prn), text files (*.txt) and postscript files (*.ps). There is an option in this application that will add a link in the “ Send To” menu that points to PrnPrint.

Print in a Flash

Most folks print a file by opening its application, then opening the file, choosing File, Print, and finally closing the application. To save on clicks and keystrokes, try the following technique instead.

Open Windows Explorer or My Documents and locate the file or files to print. Right-click the file or a group of selected files and choose Print. For most file types, the associated application will automatically open, send the file to the printer and close without further action.

Sometimes with image files the right-click Print command will launch a special process, such as the Photo Printing Wizard.

 

Check out ProjectCenter at www.makepapereasy.com.

 

So a client comes to you asking for a promotional product, such a coffee cup with their logo on it. You might think it’s as easy as making a call, getting a quote and and ordering. Not so fast Cowboy!

First, it is very unlikely that you will have compettive pricing by just making a call to a promotional products company. There’s a whole structure of the promotional products industry that involves manufacturing (usually out of China), distribution and suppliers. To be involved in this structure so that you have access to wholesale-like pricing and vendors to purchase from, you need to be a part of organizations such as ASI (www.asicentral.com) and PPAI (www.ppai.org). Respectively, these acronyms stand for Advertising Specialty Institute and Promotional Products Association International.

These organizations have certain requirements to be a member. These requirements are typically involve a filled-out application, proof of past promotional products purchases (around 3-5 references) and a yearly fee (around $400).

To be quite honest, that still does not assure the best pricing. Once a part of an organization, it takes time to build enough sales to then ask vendors for discounts.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.

When making and printing packaging, such as display boxes, there are some certain terms that one needs to know. These terms are for the communication between the seller, a die-cutting firm and designer, and not so important to the print. A printer will simply print whatever is needed on to sheets of cardstock, that then gets turned over to a die-cutter that cuts, scores, glues and folds to spec. If the designer and the die-cutter do not communicate, and the specs are not exact (i.e. a measurement or the artwork is millimeters off target), the project will become waste. Once the package is assembled, it will become quite clear that something is not right (i.e. the design is not positioned correctly or the box is not geometrically sound).

Now for the first term- Pylocks. Unfortunately, a photo can not be supplied here. 

As an example, if you take a box of pain relievers off the shelf of a grocery store, look at the lid of the box.  Opening the lid, you will see that the lid has a lip. Between the lip and the “top” of the box, there are slits on either side. These slits are the Pylocks that allow the lid to naturally lock with the underlying flaps.

 

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com or follow us at http://twitter.com/ProjectCenter.

RGB is for viewing and CMYK is for printing.

Color Modes and When to Use Them:

Bitmap: 1-bit color. Pixels are either black or white. Good for simple line art with no shades of gray, no fuzzy edges. If you are saving to EPS format, remember to check for “Transparent Whites” if you want the black areas to be solid but the background to be “clear.” Be VERY careful messing with the Halftone Screens. If you want a cool T-shirt, silk screen effect, go for it, otherwise be prepared to see you work mangled beyond belief. To make this format more workable, you can convert it to Grayscale (then to duotone, or CMYK or RGB, etc.). If you have something in another format you have to convert it to Grayscale first, then Bitmap will become an option. Bitmaps are good for line art, doesn’t always need trapping, and can be colorized in programs like PageMaker into solid inks.

Grayscale: 8-bit color. Pixels can be black, white, or any one of 256 shades of gray. Good for black and white photos and illustrations. Full color images can easily be converted to grayscale for publication. (But if you want to see a full color–CMYK or RGB image as a grayscale, without actually converting it.

 

Check out ProjectCenter at www.makepapereasy.com, or call us at 602-252-6655.

In the printing world “Four Color” is FULL color. The four colors are the primary colors used to “mix” thousands of other colors in the spectrum. Imagine your old box of crayons: Red, Yellow, Blue, Black and White. With the first three you could mix Orange, Green and Purple. By adding Black you could darken any shade. By adding White you could lighten any tint. By mixing a primary (like Red) with its complimentary secondary (Green) you could get a Brown.

In printing, instead of crayons, we have Cyan (a light blue) Magenta (a cool red) Yellow, and Black inks. Where’s White? It’s the paper color. So we use these four colors (plus the paper) to visually “mix” all the colors in a full color photo or graphic. CMYK is the shorthand for these four “process colors.” If we mix all the inks together you head darker and darker. Less ink coverage allows the “white” to show through from the paper. This is where we get light pastel tints.

Go back to your box of crayons; all the special colors–including silver, bronze, and that cool gold one–can be considered “spot colors.” These colors we create by premixing a particular supply of ink; green, pink, tan, brown, teal, adobe, maize, metallic, pastels, etc. If you absolutely positively have to have a certain color, you pick one of these “spot” colors from the Pantone color chips.

If you need certain chartreuse we can direct you to a Pantone color chip. These are good for printing one, two or even three colors. Once you get to four specific Pantone colors you want, you might want to get a quote on going with the cheaper, process equivalents (Cyan, Magenta, Yellow, and Black). If you have to have a particular color, not easily recreated with the process inks, and you need a full color photograph too, you might be heading into 5- and 6-color land. Be prepared for higher costs.

Check out ProjectCenter at www.makepapereasy.com or call us at 602-252-6655.

 

Helvetica and Arial- two reasonably good san serif fonts that are often mistaken for one another. Here are a few hints to keeping them separate in your mind.

A little bit of history to begin with:

Helvetica was born in Switzerland in the 1950s. Created by the Haas Foundry, it was quickly adopted as the “new modern and clean” typeface of the corporate world.

More people have PCs than Macs and suddenly Arial is more popular than the “original” Helvetica.

Some other tips:

-The capital C in Helvetica has horizontal cusp ends. Arial’s are angled.

-The capital R in Helvetica has a curled leg. Arial has a straighter (though variable weight) leg.

-The lowercase t in Helvetica’s top is straight. Arial’s is trimmed at an angle.

-The number 1 in Helvetica has a flat underside to its “nose.” Arial is a simple stroke.

-The ampersand in Helvetica has a slightly taller end arm. Arial’s is a snip tighter.

Check out ProjectCenter at www.makepapereasy.com or www.projectcenterprinting.com.

Some of the tips and tricks about the blue in printing:

-What’s A Blue line?

It’s a tool for proofing your printing project before going to press.

-Why is it blue?

The yellowish paper is photosensitive. When exposed to UV light, unprotected areas turn blue. In the olden days, proofs were made that produced images in brown. They were known as Van Dykes, as in Vany Dyke brown.

-How come my multi-color piece is just various shades of this blue color?

The various negatives that will be used to actually print your project are each exposed to the same piece of blue line paper, one at a time. The lighter inks that will be used get less exposure time, revealing a lighter blue.

-Why isn’t it the same as a color proof?

Color proofs can be made from the negatives, but they are far more expensive and time-consuming. Bluelines are cheaper and faster. The trend is actually going to imaging color proofs to the same matrix as the film or plate creation, but using toner and special paper. Running to an average deskjet or laserprinter isn’t as accurate.

-What should I look for on a blueline?

Bluelines were originally best for making sure the printer’s mechanicals included all the text and graphics you wanted. And to make sure all your photos were correctly scanned and placed into the right position.

Now, with desktop publishing and deskjet proofs provided by the client, bluelines are to make sure no fonts were left off (resulting in Courier instead of your desired typeface), to check that multi-page projects are correctly ordered, and that the job is correctly trimmed.

-What should I not be concerned with on a blueline?

Well, it’s the worst time to reconsider your content (unless you really want to repay for all new film and a new set of film).

It’s also not good for checking ink coverage, color separations, nor exact trapping. Bluelines aren’t extremely accurate for paper choice, since the paper used is in no way accurate to what stock will be used on the presses. The texture and thickness also has nothing to do with the final paper stock that will be used.

Check out ProjectCenter’s services at www.makepapereasy.com.