“My business only has two colors. Why does it cost so much?”

When this situation comes up, it is usually due to Spot Color charges. Spot Color is when a printer runs a project through a press for one color and then runs it through the press for another color, and so on.

Clients use the Spot Color format if they have specific colors they need, otherwise known as PMS (Pantone Matching System) colors. There is an extra charge for doing this.

If colors butt up against each other in the artwork, this is what is known as Close Registration. The printer has to line up the project perfectly for each run, and this is a chargeable service.

If the artwork goes all the way to the edge of the cardstock, this is what is known as Full Bleed. The printer has to make sure ink goes outside the size of the artwork, and then they cut the piece down to size later. Printers charge per side for this service.

What is the alternative? Take your project to digital press, which prints the artwork digitally in one pass. The only drawback is that a client cannot be picky about having an exact color. The color that is selected on the digital artwork is what will be printed, and of course, digital can be different when combined what physical product.

ABOUT PROJECTCENTER:

ProjectCenter is a single-source service company providing marketing and document solutions to small, medium and large-sized businesses in the U.S. area. ProjectCenter is based in Phoenix, Arizona and its services include graphic design, web design, printing, copying, scanning and mailing. For more information, please call (602) 252-6655 or visit  www.makepapereasy.com.