A comment was made about the “print feature that allows me to create one business card and print it 12 up wihtout having to make more then one” in Microsoft Publisher.

The commenter is absolutely right, but it is important to understand the appropriate audiences when comparing any Microsoft (i.e. Publisher, PowerPoint, etc.) and Adobe (i.e. PhotoShop, Illustrator, InDesign) graphic products.

Microsoft products are specifically geared towards the consumer sector of business, allowing people who have little to no experience in graphic design a chance to create materials for themselves. They are incredibly simple to use and output.

Adobe products are geared specifically to the business community, where limitations are few as long as you know and understand how to utilize the program. There is a larger learning curve in understanding these products, and sometimes education or training is needed.

These different sectors don’t necessarily work well together, and that is the reason for the last posting. In other words, it is often that a consumer with an MS creation will expect the same results when delivering that creation to a business with Adobe. Although it can be done, it is a challenge to overcome, because the programs don’t talk to each other well. It is very common to have to completely recreate a graphic project in order to take a job to print.

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